2022
DOI: 10.20944/preprints202207.0345.v1
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Clothing Motivation, Online Critical Thinking, and Behavioural Intentions of Clothing Collocation: Mediation Analysis on Chinese Youth

Abstract: Recent years have witnessed a boom of fashion bloggings sharing information about clothing and cosmetics on diverse social media platforms. Constant exposure to fashion-related digital information heavily impacts the cognition and behaviour of Chinese youth. Compared to the substantial studies on the impact of social media, scarce research has been conducted on how youth’s cognitive processing of fashion-related digital information interacts with motivational factors to determine the subsequent behav… Show more

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