Clothing product development in small-medium enterprises: an emerging nation perspective

Muthambi, Amukelani

doi:10.1080/17543266.2020.1770871

Cited by 2 publications

(3 citation statements)

References 13 publications

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“…innovation pattern involves successive stages, in particular idea generation, idea screening, product development, market testing, and commercialization, as shown in Figure 2. The NPD process is concise and simple, in line with Muthambi (2020). This simplicity follows the classical NPD process pattern.…”

Section: Discussionmentioning

confidence: 91%

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Dissecting the Innovation Process of New Product Development in SME’s: Case Study Evidence on the Traditional Textile Industry

Efrata¹,

Radianto²

2022

IJEBMR

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Innovation is crucial in a company’s sustainability. In small-medium enterprises, innovation can be synonymous with the development of new products. This study charts small-medium enterprises’ new product development processes in the traditional textile industry, using qualitative methods with companies in two clusters of the batik industry. A coding process is used for processing the data. Using a contingency theory, the research successfully identified and explained the innovation process stages. In this industry, the stages of the new product development process are ideation, idea selection, product development, market testing and commercialization. The new product is an incremental innovation because of the owner’s dominant role in small-medium enterprises and the characteristics of the batik industry, such as being rich in traditional culture. By employing a contingency approach, this research fills the gaps in the previous research so that practitioners can effectively and efficiently develop new products which will be accepted by consumers.

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Section: Discussionmentioning

confidence: 91%

“…The NPD process in the textile industry is unique. In this industry, the NPD process in large-scale companies also differs from the shorter and simpler SME scale (Muthambi, 2020). However, the uniqueness of the NPD process is under-researched (Huang et al, 2002).…”

Section: Introductionmentioning

confidence: 99%

Dissecting the Innovation Process of New Product Development in SME’s: Case Study Evidence on the Traditional Textile Industry

Efrata¹,

Radianto²

2022

IJEBMR

View full text Add to dashboard Cite

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“…Figure 11 illustrates the product-development process for small medium enterprises (SMEs). This shorter productdevelopment process can be attributed to fewer decision-makers being involved in the productdevelopment process, as well as fewer product-development activities taking place (Muthambi, 2020). This is one of the first instances where business size has been considered when understanding the product-development process.…”

Section: Fashion Product Development Stagesmentioning

confidence: 99%

Product development, fashion buying and merchandising

et al. 2022

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This issue of Textile Progress provides a critical literature review and reflection relating to academic research in the field of fashion buying and merchandising, with a specific focus on the fashion product development process. As the topic has not been reviewed before in Textile Progress, the paper follows the process of fashion product development, a key task that forms one of the many responsibilities of fashion buyers and merchandisers and explores the literature from its origins to the present day, capturing the significant elements that have changed and shaped the process over time. Establishing the challenges and changes in contemporary fashion retailing enables the development of an understanding of how and why these fundamental factors impact not only the process of getting products from idea to concept, but also the roles and responsibilities of the buyers and merchandisers; added to this, the review provides a critical overview of the Buying Cycle. The review further explores the external and internal components and participants influencing the fashion product development process, thereby updating what can be found in the existing product development literature to reflect the current state-of-play in the industry. By illustrating and reviewing the process models of new product development and fashion product development from their original and early forms to the present day, the review establishes the links, connections, and differences across both the more-general and specific areas of research. Subsequently, there is a review of the roles and responsibilities of the fashion buyer and merchandiser, alongside a discussion of how the developments, advancements and transformation of the industry have changed the nature of the involvement of these crucial personnel in the fashion product development process over time. This aspect of the review provides a base upon which to analyse the contemporary fashion-retail buying cycle, establishing its early connection to organisational decision-making process models and the implications and challenges that product assortment planning, development, and retailing pose on the cycle. The last two chapters of this review are dedicated to two crucial areas of the contemporary fashion industry, namely sustainability and technology and address how they have become key drivers in determining the roles of the fashion buyer and merchandiser and how the fashion product development process is now addressed.

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Clothing product development in small-medium enterprises: an emerging nation perspective

Cited by 2 publications

References 13 publications

Dissecting the Innovation Process of New Product Development in SME’s: Case Study Evidence on the Traditional Textile Industry

Dissecting the Innovation Process of New Product Development in SME’s: Case Study Evidence on the Traditional Textile Industry

Product development, fashion buying and merchandising

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