Cloud Computing and Transformation of International E-Business Models

“…Traditional approaches, however, include several limitations; they do not build around the business opportunity, have only weak linkages to the systemic complexities of the business context, depict structures rather than activities, and lack the element locations prevalent in current businesses. In this paper, for the MNO we adopt the approach and conceptualization presented in [31], that helps to answer to the concerns discussed above in business modeling, and consists of the following elements:…”

Section: Business Model Elementsmentioning

confidence: 99%

“…We created business models for MNOs deploying the hybrid UHF concept applying the business model framework from [31]. Potential changes in the business models caused by the deployment of the novel spectrum sharing concept were analyzed by creating foresighted business models.…”

Section: Business Modelsmentioning

confidence: 99%

Business Models for Mobile Network Operators Utilizing the Hybrid Use Concept of the UHF Broadcasting Spectrum

Yrjölä

Ahokangas

Talmola

2016

Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

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Abstract. This paper explores and presents business models for mobile network operators (MNOs) in the novel hybrid use spectrum sharing concept of the Ultra High Frequency broadcasting spectrum (470-790 MHz) used for Digital Terrestrial TV and Mobile Broadband. The created business models indicate that MNOs would benefit significantly from the more flexible use of the UHF bands. New business models would enable them to gain faster access to new potentially lower cost, licensed, below 1 GHz spectrum in order to cope with increasing data traffic asymmetry, and to offer differentiation through personalized broadcasting and new media services. As a collaborative benefit with the broadcasting domain, the concept opens up new converging business opportunities in delivering TV and media content using MBB network with means to introduce this flexibly. Moreover, it will significantly re-shape the business ecosystem around both broadcasting and mobile broadband by introducing new co-opetitive business opportunities in business and technology towards 5G.

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“…An ecosystemic business model incorporates the ideas of open innovation, expanding the boundaries of a company toward collaboration and coopetition, i.e., parallel collaboration and competition. A business model wheel concept introduced in [26] has widely been used in ecosystemic and future-oriented contexts [27]. The authors see the business opportunity at the heart of a business model, which comprises what (customers, offering, value proposition, differentiation), how (selling and marketing, delivery, key operations, basis of advantage), why (basis of pricing, way of charging, cost drivers, cost elements) and where (internal or external to a focal firm) elements (Fig 1.).…”

Section: Business Modelsmentioning

confidence: 99%

Business Models for Local 5G Micro Operators

Ahokangas¹,

Matinmikko-Blue²,

Yrjölä³

et al. 2019

IEEE Trans. Cogn. Commun. Netw.

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5G will change the mobile communication business ecosystem by introducing location specific high-quality wireless networks that can by operated by different stakeholders. This development will change the traditional business models and ecosystem roles, as well as open the market for new local mobile network operators. These operators, such as recently introduced micro operators, can target specific customers in different vertical sectors with closed 5G networks, serve mobile network operator's (MNO) customers in high-demand areas on behalf of the MNO as a neutral host with open 5G networks, or mix different types of customers and offerings through various hybrid business models. This paper discusses business model options for local 5G micro operators, addressing also the different network deployment options. Three generic 5G business models and respective value ecosystems are presented: Vertical business model and ecosystem, Horizontal business model and ecosystem, and Oblique business model and ecosystem. Finally, the scalability, adaptability and sustainability of the business models and ecosystems are examined.

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Cloud Computing and Transformation of International E-Business Models

Cited by 18 publications

References 63 publications

Wearable and mobile sensors connected to social media in human well-being applications

Wearable and mobile sensors connected to social media in human well-being applications

Business Models for Mobile Network Operators Utilizing the Hybrid Use Concept of the UHF Broadcasting Spectrum

Business Models for Local 5G Micro Operators

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