Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and Turkey

Hosseini, Sahab; Fallon, Grahame; Weerakkody, Vishanth; Sivarajah, Uthayasankar

doi:10.1016/j.ijinfomgt.2018.11.011

Cited by 42 publications

(31 citation statements)

References 91 publications

(137 reference statements)

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“…CFOs were asked to compare their firm's performance with that of its competitors in eight domains. All responses were given using a five-point Likert scale ranging from extremely poor (1) to extremely good (5).…”

Section: Measurement Of Variablesmentioning

confidence: 99%

“…Having a strong SME sector is crucial to establishing a solid industrial sector in an economy [3] and therefore, well-functioning SMEs are essential to steady and continuous economic growth. The rapid economic development and higher profitability of emerging markets give SMEs the opportunity to become more competitive in both domestic and global markets [4,5]. Having a strong SME sector is essential for developing economies, where there is huge potential for the development of this sector although they have yet to realize the full benefits of a strong SME sector.…”

Section: Introductionmentioning

confidence: 99%

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How Does Financial Literacy Promote Sustainability in SMEs? A Developing Country Perspective

2019

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Role of the knowledge-based resources in promoting sustainability in small and medium enterprises (SMEs) is currently a topic of debate. Financial literacy has been identified as a vital knowledge resource for financial decision making, but insufficient attention has been given to how SMEs’ financial literacy affects their sustainability. Drawing upon a knowledge-based perspective, peaking order theory and dual process theory, we constructed an integrated model to examine the impact of financial literacy, access to finance and financial risk attitude on SMEs’ sustainability. The sample included 291 chief financial officers (CFOs) of SMEs in Sri Lanka. The output of structural equation modelling revealed direct positive effects of financial literacy, access to finance and financial risk attitude on sustainability. Financial literacy also emerged as a predictor of access to finance and financial risk attitude. Moreover, access to finance and financial risk attitude were found to be partial mediators of the relationship between financial literacy and SMEs’ sustainability. Theoretical implications and practical implications for policymakers, industry practitioners and academics interested in promoting sustainability amongst SMEs are discussed.

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Section: Measurement Of Variablesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

How Does Financial Literacy Promote Sustainability in SMEs? A Developing Country Perspective

2019

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“…The excellence of the course of action is that as the quantity of clients goes up, the interest load on the framework gets progressively adjusted in a stochastic sense, even as its economies of scale grow, Cloud registering makes it simpler for endeavours to scale their administrations which are progressively dependent on exact data as indicated by customer request. Since the figuring assets are overseen through programming, they can be conveyed exceptionally quick as new necessities emerge (Hosseini, Fallon, Weerakkody, & Sivarajah, 2019). The principle potential advantage of receiving distributed computing is to dispose of the colossal expenses related with the inward upkeep of equipment and programming (Jones, Irani, Sivarajah, & Love, 2017).…”

Section: Impact Of Cloud Computing Integration On Small Businessesmentioning

confidence: 99%

Adaptation and Effects of Cloud Computing on Small Businesses

Karagozlu¹,

AJAMU²,

MBOMBO³

2020

BRAIN

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One of the popular technologies in the industry today is cloud computing and the use of cloud computing in small businesses is now fashionable, it has a remarkable impact on them by bringing a new way of working, accessing their data and storing it. The aim of the study is to examine the impacts and effects of migration to cloud computing on small businesses. The methodology used for this study is based on a review of past studies, which explains in broad terms each research question of this study. The results of this study shows that there are several benefits that cloud computing has to offer small businesses if cloud computing is adopted and that includes flexibility, cost reduction and automatic software/hardware upgrades etc. Cloud computing has a large storage capacity that helps small businesses store and access large amounts of data quickly and easily, and there are a number of cloud computing data recovery techniques that help to recover lost or damaged data in the cloud. In the same way that security is a major concern for all technologies, it is also a concern for data stored in the cloud; security techniques such as encryption, cryptography are mostly used to ensure that key areas of data security (data confidentiality, data integrity and data availability) are protected. The results of this study helps small businesses to understand the impact of cloud computing on their businesses and the various security measures that need to be taken while adapting cloud computing technology.

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“…As a consequence of using social media in firms, a new type of commerce emerged: 'social commerce', seen as a facilitator for individuals who use online activities linked to social media for marketing research and for making comparisons, with the final goal of taking the right decision [23,24]. Indeed, many scholars claim that social media stands as a connection bridge between SMEs and prospective buyers [25,26].…”

Section: Introductionmentioning

confidence: 99%

Social Media and IOT Wearables in Developing Marketing Strategies. Do SMEs Differ From Large Enterprises?

et al. 2020

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The fast development of technologies shapes the way companies address and understand their customers’ needs, including the more and more pressing call for sustainability. If, by now, many organizations use the advantages of social media in their marketing strategies, newer technologies, such as Internet of things (IoT) wearables, are not fully used to their whole potential. Thus, we conducted two research studies—a qualitative one in the form of a focus group where eight different companies’ representatives took part, followed by a quantitative one in the form of an online questionnaire, where 84 (Small and Medium Sized Enterprises) SMEs and Large Enterprises answered. The main purpose of our research was to investigate companies’ attitudes and practices about using social media and IoT wearable technologies in developing organizational marketing strategies. The results indicate that, though there are some differences in the perception and use of social media and IoT wearables for developing marketing strategies, these differences are not marked between SMEs and Large Enterprises, but rather between micro enterprises and other companies with higher numbers of employees. Additionally, there are some differences noticed between companies operating in regional, national, or international markets.

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Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and Turkey

Cited by 42 publications

References 91 publications

How Does Financial Literacy Promote Sustainability in SMEs? A Developing Country Perspective

How Does Financial Literacy Promote Sustainability in SMEs? A Developing Country Perspective

Adaptation and Effects of Cloud Computing on Small Businesses

Social Media and IOT Wearables in Developing Marketing Strategies. Do SMEs Differ From Large Enterprises?

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