Objectives-To examine the eVectiveness and cost-eVectiveness of two primary care based interventions aimed at increasing breast screening uptake for women who had recently failed to attend. Setting-13 General practices with low uptake in the second round of breast screening (below 60%) in north west London and the West Midlands, United Kingdom. Participants were women in these practices who were recent non-attenders for breast screening in the third round.
Methods-Pragmaticfactorial randomised controlled trial, with people randomised to a systematic intervention (general practitioner letter), an opportunistic intervention (flag in women's notes prompting discussion by health professionals), neither intervention, or both. Outcome measures were attendance for screening 6 months after randomisation and cost-eVectiveness of the interventions. Results-1158 Women were individually randomised as follows: 289 control; 291 letter; 290 flag; 288 both interventions. Attendance was ascertained for 1148 (99%) of the 1158 women. Logistic regression adjusting for the other intervention and practice produced an odds ratio (OR) for attendance of 1.51 (95% confidence interval (95% CI 1.02 to 2.26; p=0.04) for the letter, and 1.39 (95% CI 0.93 to 2.07; p=0.10) for the flag. Health service costs/ additional attendance were £35 (letter) and £65 (flag). Conclusions-Among recent nonattenders, the letter was eVective in increasing breast screening attendance. The flag was of equivocal eVectiveness and was considerably less cost-eVective than the letter. (J Med Screen 2001;8:99-105) Keywords: randomised controlled trial; breast screening; uptake; recent non-attenders; primary careFollowing the recommendations of the Forrest Report in 1986, the United Kingdom National Health Service breast screening programme oVers 3 yearly mammography to all women aged 50-64 years. 1 The results from recent meta-analyses of the eVectiveness of mammography in reducing mortality from breast cancer in women are contradictory.2 3 The current view in the United Kingdom is that mammography is likely to oVer some reduction of risk but that it is important that women make an informed choice as to whether or not they wish to attend. 4 The success of a screening programme is dependent on achieving high uptake among the eligible population.5 Although the programme overall continues to reach the 70% uptake target, there is considerable variation across the United Kingdom. At the time of the study 18% of health authorities had an uptake rate of less than 60%, 6 most of which included inner city areas.Several observational studies have reported that a primary care physician's recommendation can be the most influential determinant of uptake of mammography, 7-9 and hence it is plausible that interventions involving the primary care team could improve rates of uptake. Indeed, a letter from the general practitioner to recent non-attenders has been shown to be eVective in one small trial in the United Kingdom. 10 Manual prompts in medical records to remind heal...