Abstract:There is an increasing availability of unstructured textual data in the depositories of big databases that are constantly produced and updated. Such unstructured data, such as status updates on social media, play the role of narrative bits -narbs -in creating specific stories about an individual, group or institution. A selection of narbs emanating from Egypt following the Arab Spring are analysed using the theoretical foundation of the narrative paradigm to demonstrate how analytic protocols adapted from latent semantic analysis and natural language programming can be used to extract narrative categories and maps showing the relationship between the categories which together tell a story based on the narbs scraped and harvested from databases.Keywords: narb; Arab Spring; attitude map; big data.Reference to this paper should be made as follows: Mitra, A. and Mamani, S. (2014) 'Using narbs to create narrative maps from unstructured Big Data: a case study ', Int. J. Logistics Economics and Globalisation, Vol. 6, No. 1, Biographical notes: Ananda Mitra is Professor of Communication at Wake Forest University teaching courses on new media, research methodology, and India. His publications include a ten-volume series on digital technology and its social impact, and a book about the ways in which new digital technologies are increasingly alienated from the users, a book on the cultural issues surrounding the use of social media and two books on research methodology. He has published nearly 100 journal articles, and presented papers at numerous conferences all over the world. He is the inventor of the concept of 'narbs' that is used in this essay.Sanjay Mamani is an Information Technology (IT) professional managing the full life cycle of software and mobile technology solutions, including big data, design, implementation, delivery of software and mobile technology solutions. He specialises in developing complex, yet scalable IT solutions within framework of SDLC that improve efficiency, productivity, profitability with a demonstrated ability to strategise and map project scope, specifications, project timeline, and resources.