Co-creating blockchain adoption: theory, practice and impact on usage behavior

Abstract

PurposeGiven the growing importance of blockchain technology (BT), the authors use the unified theory of acceptance and use of technology (UTAUT), which posits that BT adoption intention depends on the complementarity between UTAUT and blockchain transparency (BTRAN) and examine it in a new setting: the boundary condition of perceived helpfulness.Design/methodology/approachThe authors review the major conceptual literature on both UTAUT and BT to identify their principal common factors. They examine the complementarity between UTAUT and BTRAN and further test the moderating effect of perceived helpfulness. The authors used the PLS technique for data analysis because this technique can test the direct and interaction effects.FindingsThe complementarity between UTAUT and BTRAN strongly affects BT adoption intention. The authors further show that perceived helpfulness moderates the relationship between adoption intention and usage behavior. At high levels of perceived helpfulness, usage behavior increases rapidly with adoption intention.Originality/valueThe results indicate that UTAUT is a valuable theory to identify the determinants of adoption intention, confirming its robustness in blockchain-enabled supply chain management. The combination of UTAUT and BTRAN can contribute a plausible approach to the strategy literature: the complementarity effect might create more benefits than adopting a single practice.

Blockchain technology adoption in government organizations: a systematic literature review

“…It also builds traceability in the system, which improves efficiency and performance. Previous studies done in the context of blockchain technology adoption have empirically validated that performance expectancy is an important factor that positively impacts the intention to adopt blockchain technology (Queiroz and Fosso Wamba, 2019;Gil-Cordero et al, 2020;Alazab et al, 2021;Tran and Nguyen, 2020).…”

“…Secondly, for developing the conceptual framework, we have used the four factors from UTAUT model (Venkatesh et al , 2003) with four additional factors to explore the adoption of blockchain technology in government organizations. Future studies can consider the other models either individually or in a combination: TOE framework (Tornatzky and Fleischer, 1990), DOI (Rogers, 1995), TAM (Davis, 1989) and TTF (Goodhue and Thompson, 1995). The third limitation of the study is that we have not included the moderators of the UTAUT model in the conceptual framework; it is fruitful to include the moderators for the better explanation of the dependent variable.…”

“…These theories have been used by various researchers in their study to adopt blockchain technology: UTAUT (Tran and Nguyen, 2020;Queiroz and Fosso Wamba, 2019;Queiroz et al, 2020;Francisco and Swanson, 2018;Caldarelli et al, 2020;Wong et al, 2020b;Arias-Oliva et al, 2019); TAM (Liu and Ye, 2021;Grover et al, 2019;Nuryyev et al, 2020;Palos-Sanchez et al, 2021;Gil-Cordero et al, 2020); technology-organization-environment (TOE) framework Gökalp et al, 2020;Wong et al, 2020a;Orji et al, 2020;Vergouwen et al, 2020;Malik et al, 2021); TAM with TRI (Sohaib et al, 2020); TAM with diffusion of innovation (DOI) theory (Ullah et al, 2021;Lou and Li, 2017); TAM with TTF (Lian et al, 2020); TAM with TRI and TPB (Kamble et al, 2019); and UTAUT with TTF and ISS models (Alazab et al, 2021).…”

“…According to the figure, we have found that the maximum number of studies considered the UTAUT model (seven articles), followed by the TOE framework (six articles) and TAM (five articles). The highest number of the studies used UTAUT model as this model is one of the strategic frameworks that provide exhaustive understanding for the factors that affect the adoption of new IT (blockchain) and better explaining the intention to adopt a particular IT (blockchain) in the organizations (Caldarelli et al, 2020;Queiroz et al, 2020;Tran and Nguyen, 2020;Wong et al, 2020b;Arias-Oliva et al, 2019;Queiroz and Fosso Wamba, 2019;Francisco and Swanson, 2018). Some other studies have adopted a combination of theories to better explain the adoption of blockchain technology: TRI and TAM (two articles) and TAM and DOI (two articles).…”

“…Many studies have reported the robustness of the UTAUT model. In the context of blockchain technology adoption, the UTAUT model is used in previous studies and reported that the UTAUT model has a positive impact on blockchain technology adoption (Tran and Nguyen, 2020;Alazab et al, 2021;Queiroz et al, 2020;Queiroz and Fosso Wamba, 2019). The rationale behind incorporating the other factors is to enhance the predictive power of the proposed framework.…”