Co-creating “The Deal.” How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction: A Structured Abstract

Holmes, Yvette; Beitelspacher, Lauren Skinner; Hochstein, Bryan; Bolander, Willy

doi:10.1007/978-3-319-45596-9_191

Creating Marketing Magic and Innovative Future Marketing Trends

2017

DOI: 10.1007/978-3-319-45596-9_191

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Co-creating “The Deal.” How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction: A Structured Abstract

Yvette Holmes

Lauren Skinner Beitelspacher

Bryan Hochstein³

et al.

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Co-creating “The Deal.” How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction: A Structured Abstract

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