Co-creating the tourism experience

Sugathan, Praveen; Ranjan, Kumar Rakesh

doi:10.1016/j.jbusres.2019.03.032

Cited by 146 publications

(93 citation statements)

References 94 publications

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“… Panel expert judges PCE2 The UGC platform is valuable to customise my travel planning. Sugathan and Ranjan (2019) PCE3 The UGC platform offers me ‘real’ tourist value that I can't get from other official tourism website(s). In-depth interviews PCE4 The UGC platform helps me to save my time in designing my travel planning.…”

Section: Methodsmentioning

confidence: 99%

“… In-depth interviews PCE4 The UGC platform helps me to save my time in designing my travel planning. Sugathan and Ranjan (2019) COG1 The UGC platform co-creation experience enhance my perception that: X offers many engaging travelling activities. Lam and Ariffin (2019) COG2 X has beautiful natural scenery (beach, mountain, lake etc.).…”

Section: Methodsmentioning

confidence: 99%

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From desktop to destination: User-generated content platforms, co-created online experiences, destination image and satisfaction

Lam

Ismail

Lee

2020

Journal of Destination Marketing & Management

117

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

From desktop to destination: User-generated content platforms, co-created online experiences, destination image and satisfaction

Lam

Ismail

Lee

2020

Journal of Destination Marketing & Management

117

View full text Add to dashboard Cite

“…Customers’ expectations about their experience with the hospitality service ( Chen and Chen, 2010 ; Sugathan and Ranjan, 2019 ) is another significant issue that must be considered by hospitality companies when designing their service delivery system (e.g. whether they would like to be served by robots, by human employees, or both).…”

Section: A Strategic Model Of Service Delivery System Design For the mentioning

confidence: 99%

A conceptual framework of the service delivery system design for hospitality firms in the (post-)viral world: The role of service robots

Seyitoğlu

Иванов

2020

International Journal of Hospitality Management

111

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Highlights Provides a conceptual framework of the service delivery system design for hospitality firms in the (post-)viral world. Identifies three service delivery system designs (robotic, human-based, and mixed). Analyses the requirements, (dis)advantages, and potential target markets of suggested systems. In a physically distant service the physical contact between the service provider and the customer is eliminated.

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“…This paper set out to study the strategies for co-creation employed in heritage tourism and the way tour guides manage the outcomes of this approach. Co-creation is increasingly widespread in cultural tourism and is a significant determinant to tourist satisfaction (Sugathan & Ranjan, 2019).…”

Section: Resultsmentioning

confidence: 99%

Towards meaningful co-creation: a study of creative heritage tourism in Alentejo, Portugal

Ross

2020

Current Issues in Tourism

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This paper discusses the impact of co-creation in the context of heritage tourism. By examining co-creative strategies that promote participative interpretation of archaeological heritage, the emphasis is on understanding how tour guides balance tourists' individual interpretations and the scientific narrative. The study conducts a qualitative analysis of the tour guiding activity of cultural tourism companies in Alentejo, Southern Portugal. Data were collected through semi-structured interviews with local tour guides and from online reviews of archaeological tours in Alentejo. Findings evidence that despite widely employing co-creative strategies for heritage interpretation that tap into tourists' operant resources and encourage creative discussion, tour guides often dismiss individual interpretations in favour of the established authorized heritage discourse. It is argued that, in doing so, the potential of co-creation for delivering a meaningful experience is hindered. The study contributes towards a critical conceptualization of the use of co-creation strategies in heritage tourism, with particular focus on the implications at deeper meaningmaking levels. In practice, the findings can lead cultural tourism providers to reassess their approach to personalization in order to increase their appeal to potential clients holding alternative sets of beliefs and motivations.

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Co-creating the tourism experience

Cited by 146 publications

References 94 publications

From desktop to destination: User-generated content platforms, co-created online experiences, destination image and satisfaction

From desktop to destination: User-generated content platforms, co-created online experiences, destination image and satisfaction

A conceptual framework of the service delivery system design for hospitality firms in the (post-)viral world: The role of service robots

Towards meaningful co-creation: a study of creative heritage tourism in Alentejo, Portugal

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