2016
DOI: 10.1016/j.jom.2016.10.001
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Co‐creating value using customer training and education in a healthcare service design

Abstract: In services, which require significant customer participation to create value, customers who lack the knowledge, skills and motivation necessary to participate effectively can negatively impact service quality and cost outcomes. This paper develops a conceptual model to investigate the effectiveness of utilizing customer training and education (CTE) to improve customer readiness to provide effective behaviors in a professional service. The model was tested using survey data from patients diagnosed with diabete… Show more

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Cited by 52 publications
(100 citation statements)
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References 75 publications
(167 reference statements)
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“…According to the theory of value co-creation, value is the realization of common interests by the participation of service participants in the process of resource integration. The behavior of patient value co-creation includes patient information search, information sharing, personal interaction, cooperating with diagnostic forces [45][46][47], complex with basis [48], complex with medical instructions [49][50][51]. This study plays an important role in realizing value co-creation in offline medical services by perceiving online medical experience.…”
Section: Discussionmentioning
confidence: 99%
“…According to the theory of value co-creation, value is the realization of common interests by the participation of service participants in the process of resource integration. The behavior of patient value co-creation includes patient information search, information sharing, personal interaction, cooperating with diagnostic forces [45][46][47], complex with basis [48], complex with medical instructions [49][50][51]. This study plays an important role in realizing value co-creation in offline medical services by perceiving online medical experience.…”
Section: Discussionmentioning
confidence: 99%
“…First, to address the needs of diverse stakeholder groups, different change episodes might be managed through heterogeneous subgroups (Pathak et al., ; Schilling & Steensma, ). Second, loosely specified scripts could be adopted to constrain the diversity of demands and actions of a targeted stakeholder group by clarifying how each should prepare for the service encounter and by emphasizing their facilitating role in joint activities (Damali, Miller, Fredendall, Moore & Dye, ; Frei, ). Also, having a clear normative principle for these scripts could guide the problem‐solving process of supply chain partners, thus enabling effective improvisation in face of stakeholder‐induced uncertainty (Secchi & Roth, ).…”
Section: Fostering Intervention Effectivenessmentioning
confidence: 99%
“…Service and product designs are undisputedly key success factors (Damali, Miller, Fredendall, Moore, & Dye, 2016;Hermann, Huber, & Braunstein, 2000) in any organisation. Designing a service is generally a difficult issue because it needs to include unique characteristics in every sector and business.…”
Section: Service and Product Designmentioning
confidence: 99%