2020
DOI: 10.1027/0227-5910/a000593
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Co-Creation and Impacts of a Suicide Prevention Video

Abstract: Abstract. Background: Youth suicide has become an emerging public health challenge globally. In this study we leveraged the power of social media to better engage the youth population. Aims: We aimed to investigate the impacts of promoting suicide prevention through social media and evaluate the co-creation process of the project with a popular YouTuber in Hong Kong. Method: A YouTube suicide prevention short film was co-produced by the YouTuber and the research team. We examined the co-creation process using … Show more

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Cited by 19 publications
(21 citation statements)
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“…However, given the proliferation of suicide-related communication on social media platforms, in particular Instagram [70][71][72], larger scale web-focused studies are required. One recent study by Cheng et al [73] in Hong Kong has attempted this. These investigators cocreated a short suicide prevention video with a YouTube influencer.…”
Section: Suicide Literacymentioning
confidence: 99%
See 1 more Smart Citation
“…However, given the proliferation of suicide-related communication on social media platforms, in particular Instagram [70][71][72], larger scale web-focused studies are required. One recent study by Cheng et al [73] in Hong Kong has attempted this. These investigators cocreated a short suicide prevention video with a YouTube influencer.…”
Section: Suicide Literacymentioning
confidence: 99%
“…These investigators cocreated a short suicide prevention video with a YouTube influencer. The video was deployed on both YouTube and Facebook with results showing a promising shift in consumers' suicide prevention knowledge, attitudes, and willingness to talk about suicide-related feelings [73]. Increasing web-based suicide literacy at the population level in this manner is an important step forward.…”
Section: Suicide Literacymentioning
confidence: 99%
“…Social media companies such as Twitter should strongly consider assisting in disseminating them to users who post about suicide. Codevelopment of suicide prevention material with high-influence social media users who then promote them may also be useful (Cheng et al, 2020). It should be noted that this work required active engagement with prominent social media influencers.…”
Section: Discussionmentioning
confidence: 99%
“…The importance of the cultural relevance of prevention videos has been emphasized [41]. More recent coproduction of suicide prevention material with a popular YouTuber in Hong Kong suggests that this may be an effective avenue for future suicide prevention strategies [59].…”
Section: Discussionmentioning
confidence: 99%