Co-creation experience in travel photography service: exploring the formative mechanism of repurchase intention from the perspective of script theory

Jiang, Wen; Zheng, Sijia; Huang, Dailin; Mai, Xiaolin; Liu, Xin

doi:10.1080/13683500.2022.2148519

Cited by 5 publications

(1 citation statement)

References 68 publications

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“…a series of actions, past experiences, emotions, the people involved and places all contribute to the knowledge structure of scripts. Individuals, including consumers, can trace their memories through a collection of scripts concerning various knowledge and past experiences, which can then be used for reference for future behaviors Su et al, 2022;Wen et al, 2023 Segmented assimilation theory Portes and Zhou, 1993 This theory states that specific immigrant groups integrate into specific segments of society as they experience distinct pathways of incorporation n/a Source credibility theory Hovland et al, 1953 This theory states that receivers are more inclined to accept information and to be persuaded if the source is trustworthy and reliable…”

Section: Decision-makingmentioning

confidence: 99%

What theories can be used to study hospitality and tourism consumers in the post-pandemic era?

Xu,

Yan

2024

CBTH

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Purpose This paper aims to highlight unconventional or underused theories that can be considered for the study of hospitality and tourism consumers. The authors discuss how these theories can be applied. Design/methodology/approach This research paper is conceptual and descriptive in nature. The authors address the proposed theories by applying the Delphi method. Findings Theories such as dramaturgical theory, persuasion theory, script theory, customer inspiration theory and segmented assimilation theory are underused but can be applied to studies of hospitality and tourism consumers’ behavior. They can be helpful for understanding various aspects of consumer behavior, such as their decision-making, motivations, attitudes and perceptions, in hospitality and tourism. Originality/value Consumer behavior is more diverse and complex in the post-pandemic era. The authors draw attention to theories that are underused but have explanatory power with regards to hospitality and tourism consumers’ behaviors. These non-conventional theories can provide new theoretical perspectives and offer new insights.

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Section: Decision-makingmentioning

confidence: 99%