Co-creation in conventional and collaborative businesses

Pellizzoni, Lívia Nogueira; Baldanza, Renata Francisco

doi:10.18046/j.estger.2019.151.3055

Cited by 5 publications

(3 citation statements)

References 47 publications

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“…Although the author applies this definition to services, it can of course also be applied to any other product group. The following two categories are usually mentioned as the main synonyms of the generally understood cooperation [10]: collaboration and joint action. Nevertheless, some researchers do not treat joint action as a synonym of cooperation, considering it as a narrower concept corresponding to one of the forms of cooperation, next to co-fun and co-learning [11].…”

Section: Literature Reviewmentioning

confidence: 99%

Benefits Achieved by Energy Suppliers through Cooperation with Individual Recipients and Their Readiness for This Cooperation

Baruk

Grzesiak

2022

Energies

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The aim of this article is to identify the benefits perceived by individual recipients that are achieved by consumer energy suppliers on the market, through multilateral trade cooperation, and to define the structure of these benefits according to the declared readiness of recipients to cooperate with the suppliers. The results of the analysis of the available literature on the subject indicate that there is a cognitive and research gap in relation to the perceived benefits achieved by the suppliers through joint marketing activities. The benefits are not being analyzed; especially from the perspective of individual recipients’ readiness for this cooperation. This gap is noticeable not only in relation to the energy market, but also in other areas of the consumer market. In an effort to reduce the identified gap, an online survey was conducted among 1196 adult individual energy recipients in Poland. The primary data collected was subjected to quantitative analysis using the following research methods: average grade analysis, comparative analysis, and exploratory factor analysis. The Kruskal–Wallis test was also conducted. The results of the quantitative analysis indicate, inter alia, that the majority of the respondents declared their readiness to cooperate with energy suppliers on the preparation of marketing offers. This variable statistically significantly differentiated nine out of twelve analyzed benefits that, according to the respondents, suppliers obtain as a result of cooperation. This differentiation was not found only in the case of three benefits related to the cost-free acquisition of recipient potential. For all respondents, as well as for the respondents willing to cooperate with suppliers and for those who did not express such willingness, three sections were identified, including the respondents who saw the same benefits achieved by suppliers. The conclusions drawn on the basis of the analysis results constitute a significant contribution to the theory of marketing and the theory of market behavior of individual recipients in the energy market. They also bear clear application advantages, making it easier for energy suppliers to effectively initiate cooperation with individual recipients and/ or strengthen this cooperation.

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Section: Literature Reviewmentioning

confidence: 99%

Benefits Achieved by Energy Suppliers through Cooperation with Individual Recipients and Their Readiness for This Cooperation

Baruk

Grzesiak

2022

Energies

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“…La co-creación de valor es el proceso centrado en la perspectiva y experiencias del cliente, esta se da mediante la interacción con este. Además, los medios digitales juegan un rol principal en la co-creación potencializando el contacto entre ambas partes, manteniendo diálogos por redes sociales las empresas pueden recoger información de valor y sugerencias que ayuden a la mejora de los productos o servicios [28]. Interacción digital La interacción digital es una de las herramientas con mayor efectividad para establecer una interacción bidireccional entre la empresa y sus clientes, lo que conlleva a la construcción de relaciones [29].…”

Section: Co-creación De Valorunclassified

Engagement strategy for customer loyalty in a Peruvian Company

Arango-Huancahuari,

Ponce-Merino,

Berrospi-Ytahashi

et al. 2023

Proceedings of the 21th LACCEI International Multi-Conference for Engineering, Education and Technology (LACCEI 2023): “Leaders

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The general objective of this research was to identify how the engagement strategy affects customer loyalty of Econolentes, Metropolitan Lima 2021. In this sense, a non-experimental, crosssectional design was used, with a quantitative and explanatory level approach. The population under study was infinite, made up of clients over 18 years of age who interact with the company in person, online or both. We worked with a non-probabilistic sample for convenience, made up of 150 clients. The technique used was the survey. The instrument used to measure the variables was the Likert-type ordinal scale questionnaire, which obtained a Cronbach's alpha of 0.94, which means excellent statistical reliability. and a content validation of 89% by experts. Overall, it is concluded that the Engagement Strategy has a 68.3% impact on customer loyalty of the company Econolentes, Metropolitan Lima 2021, identified through regression analysis, with a significance level of 0.000 and a correlation coefficient of 0.827, which indicates that applying Engagement Strategies is beneficial to ensure customer continuity.

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“…Pizzolatti et al in 2003, managed to record results of a phytochemical study of the leaves of this species of B. forficata, where they identified and described kaempferol and five glycosylated flavonoids containing quercetin as aglycones (Figure 01). Source: Adapted from (Nogueira;Albina;Sabino, 2013).…”

Section: Introductionmentioning

confidence: 99%

Evaluation of the biological activity of the medicinal plant pata-de-vaca (Bauhinia forficata L.) against the bacterium Escherichia coli, using a flow injection analysis system

Ramos¹,

Ramos²,

Vieira³

et al. 2023

Connecting Expertise Multidisciplinary Development for the Future

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Plants for medicinal purposes are widely used worldwide for the treatment, cure and prevention of diseases. Among the numerous plant species of medicinal interest, the plants of the genus Bauhinia are cited a lot, which are normally found in the tropical areas of the planet, and have some important pharmacological activities, for example, hypoglycemic. The objectives of this work were: to evaluate the biological activity of the medicinal plant pata-de-vaca (Bauhinia forficata L.), against the bacterium Escherichia Coli using a flow injection analysis system, coupled with a spectrophotometer, and, in parallel, to carry out the research of secondary metabolites present in the leaves of this plant, through the so-called prospecting tests. Through this system, it was possible to observe its behavior against the bacteria E. coli. The present study demonstrated that there is a range of metabolites present in the leaves of Bauhinia forficata L., which may present significant pharmacological and biological activities. It was also found that there are indications that compounds present in this plant may favor, and others may inhibit, the proliferation of microorganisms, in theory the bacteria Escherichia coli. The ethyl acetate, hexane and aqueous fractions obtained from the crude ethanolic extract of the plant samples were used.

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Co-creation in conventional and collaborative businesses

Cited by 5 publications

References 47 publications

Benefits Achieved by Energy Suppliers through Cooperation with Individual Recipients and Their Readiness for This Cooperation

Benefits Achieved by Energy Suppliers through Cooperation with Individual Recipients and Their Readiness for This Cooperation

Engagement strategy for customer loyalty in a Peruvian Company

Evaluation of the biological activity of the medicinal plant pata-de-vaca (Bauhinia forficata L.) against the bacterium Escherichia coli, using a flow injection analysis system

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