2021
DOI: 10.18291/njwls.123166
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Co-creation in Macrotask Knowledge Work on Online Labor Platforms

Abstract: Nordic working life studies have mostly focused on the precarious aspects of work mediated via online labor platforms. We follow a different approach and examine the potential of such work to benefit professionals by enhancing their job quality and learning. This qualitative, practice-based study applies the concept ‘co-creation’ to examine how a social form of creating value takes place in Upwork macrotask projects. It then investigates how platform features shape opportunities for co-creation. The data compr… Show more

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Cited by 8 publications
(7 citation statements)
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“…These OLPs do not have control over the work itself, with a couple of exceptions, in which they collect data on work performances and working hours for payment arrangements. This data and earlier studies also reveal that some of these OLPs can offer clients tools to supervise work performances, for example, by having timers for working and systems that take intermittent screenshots from workers' computers (Seppänen et al, 2021). Most commonly, these OLPs manage only mediation with varying activities, such as managing communications between parties, or by having restrictive rules for collaborations, such as limitations on canceling gigs.…”
Section: Managed Marketplacesmentioning
confidence: 52%
“…These OLPs do not have control over the work itself, with a couple of exceptions, in which they collect data on work performances and working hours for payment arrangements. This data and earlier studies also reveal that some of these OLPs can offer clients tools to supervise work performances, for example, by having timers for working and systems that take intermittent screenshots from workers' computers (Seppänen et al, 2021). Most commonly, these OLPs manage only mediation with varying activities, such as managing communications between parties, or by having restrictive rules for collaborations, such as limitations on canceling gigs.…”
Section: Managed Marketplacesmentioning
confidence: 52%
“…In addition to activity theory, our understanding of co-creation has been influenced by its conceptualization in Finnish R&D of working life. We emphasize open-ended, emergent objects, collaborative interaction and the proactiveness of actors as features of co-creation (Table 2; Seppänen et al , 2021). Professionals and developers need to pay attention to the extent to which objects are shared: if the assumed existence of a shared object is false, co-creation may fail (Singh, 2017).…”
Section: Discussionmentioning
confidence: 99%
“…Scholars have developed different classifications of labor platforms as well as different images to describe and analyze platform work (Vallas and Schor, 2020 ). However, much of the research on platform workers has focused on individuals involved in low-skilled tasks, such as food couriers, ride-hail drivers, or micro-taskers, as showcases of precarious “digital labor.” At the same time, those doing more demanding knowledge work via online freelancing platforms have been the subject of less sociological studies (however, see Schörpf et al, 2017 ; Nemkova et al, 2019 ; Sutherland et al, 2020 ; Rahman, 2021 ; Seppänen et al, 2021 ; Wood and Lehdonvirta, 2022 ). A recent study in Denmark found out that, of all platform workers in the country, about one third were “established workers” many of whom were able to combine platform work with high-skilled and well-paid jobs in the conventional labor market (Kristiansen et al, 2022 ).…”
Section: Theoretical Foundations Research Question and Research Tasksmentioning
confidence: 99%