Co-Creation of the Tourist Experience via Internet: Towards Exploring a New Practice

Abstract

The purpose of this article is to explore the potential value added to the concept of value cocreation applied to the tourism sector and to investigate how tourists can conceive their participation through the Internet in the design of their trip with tourist producers. To do so, a survey was conducted on tourists in Morocco who have never used this practice which still does not exist locally. The objective behind this choice is to explore whether this new approach will raise the interest of the tourists and be accepted as an innovative way to live differently the tourist experience. The results of the descriptive analysis showed that Moroccan touristsby using the Internet -think they can create value by being involved in the process which makes them satisfied. It would be stimulating as a future research to test tourists' satisfaction after living an experience they really co-created. After all, co-creation is still a new concept in tourism that will be developed through further research and become a real trend. Especially tourists are currently looking for meaning, support, interaction, involvement, participation, authenticity, personalization of offers and unique experience. This article opens up new paths of research and allows tourist producers to know the future trends in this sector.

Dynamics in accommodation feature preferences: exploring the use of time series analysis of online reviews for decomposing temporal effects

“…Moreover, we observe an ongoing upward trend for the “location” feature, which typically refers to the accommodation being conveniently close to tourist attractions, transportation, and points of interest (Shoval et al , 2011). We find a considerable increase of location´s relevance between 2015 and 2019, presumably as travelers seek more individuality and uniqueness (Berrada, 2017). This may be also be explained by an increased spatial distribution of Airbnb rentals over time, transitioning from a concentration in tourist centers to a center–periphery structure (Zhang and Fu, 2022) and, thus, offering travelers more options in terms of locations.…”

“…Accommodation feature preferences individuality and uniqueness (Berrada, 2017). This may be also be explained by an increased spatial distribution of Airbnb rentals over time, transitioning from a concentration in tourist centers to a center-periphery structure (Zhang and Fu, 2022) and, thus, offering travelers more options in terms of locations.…”

Managing-technology enhanced tourist experience

“…Usage of technology provides important information to suppliers of experiences, gives them feedback, points to the tourists' dissatisfaction moments, etc. The rationale of co-creation implies that tourism organizations will try to explore tourists' past experiences, to be able to better capture the value and create tailor-made and purposeful experiences (Berrada, 2017). Tourist experiences today seek to balance social and economic dimensions in creating experiences.…”

The Right to A Clean Environment: Considering Green Logistics and Sustainable Tourism

“…Berrada [123] observes that the concept of co-creation in tourism is underdeveloped in the literature and that the researchers in this exciting field continue to place the tourist down the chain, limiting tourists to a responsive role in the tourism experience designed and delivered by one or more providers. In the logic of tourism value creation, tourism companies must treat tourists as participants in product development and tourism experiences, not just as spectators [118].…”