Co-creation of value in smart ecosystems: past trends and future directions in tourism literature

Abstract

Purpose This study aims to present a general approach for understanding and analyzing the thematic evolution of the concept of co-creation in smart environments within the tourism context. Design/methodology/approach This study performs a co-word analysis with a longitudinal framework that produces strategic diagrams to categorize the detected themes and concepts related to co-creation. Findings By combining the performance analysis of science mapping, the following clusters are distinguished: information technology, social media and behavior; tourism organizations, management and innovation; co-creation, technology and sharing economy; co-production and hospitality; and Smart tourism, destinations, sustainability and residents. Originality/value This study provides a valuable tool for tourism scholars and managers to effectively analyze the importance of different themes linked to co-creation in the concept of the smart environment. This research outlines the evolving issues in and around the touchpoints and associated emerging research topics for future research.

Value co-creation in smart tourism destinations

“…Within the ecosystem, guests gain value from their memorable experiences at a destination, tourism service providers benefit from operational and marketing efficiencies and profitability and intermediaries benefit from enhanced marketing and frequency of services, while destination management organizations benefit from increased cooperation and networking (Buhalis et al ., 2023). Overall, everyone within the value network engaged in co-creating the value should benefit from it (Díaz et al ., 2023), including customers.…”

Understanding the knowledge structure and the value creation process of the metaverse

“…In terms of the usefulness and purposes that the metaverse can have, its application for learning [ [9] , [10] , [11] , 51 ] and for games have been most analysed in recent years. In an emerging way, it is being incorporated into decision-making processes [ 52 , 53 ], and the usefulness it can have for companies’ marketing strategies is also being highlighted.…”

Exploring the effects of service ecosystem on IT SMEs performance in emerging economies: A moderated mediation approach

“…Thereby ecosystems are inherently collaborative (Tronvoll & Edvardsson, 2020). In terms of the joint, interactive, unfolding, and reciprocal roles in value co‐creation, S‐D logic conceptualizes relationships within a service ecosystem (Díaz et al, 2023; Vargo & Lusch, 2010). Therefore, it is necessary to investigate how the ecosystem view can impact the upgrading of firm performance.…”