Co-design Communities Online: Turning Public Creativity into Wearable and Sellable Fashions

Wu, Juanjuan

doi:10.2752/175693810x12640026716474

Cited by 25 publications

(26 citation statements)

References 11 publications

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“…Too many changeable elements can overwhelm and frustrate participants. Having too many design options was reported to be the main issue when asking consumers to design their own products (Ives & Piccoli, 2003;Piller, Schebert, Koch, & Moslein, 2005;Wu, 2010). Thus, when developing transformable tops, designers need to consider how to simplify consumers' decision-making process by fully understanding how the garments will be used and providing designs with good affordances that wearers will intuitively perceive.…”

Section: Ease Of Use Ease Of Care and Durabilitymentioning

confidence: 93%

Design functions in transformable garments for sustainability

Koo

Dunne

Bye

2013

International Journal of Fashion Design, Technology and Educati

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This study was designed as a bottom-up approach to understanding what kind of changeable functions people desire in transformable garments by analysing a wardrobe database, participants' perceptions of garment varieties, and participants' values related to transformable garments (specifically tops, the wardrobe garment with the most observed design variability). The wardrobe database was analysed using data quantification and descriptive analysis. Style-conscious professional women, ages 20-40, were interviewed; their perceptions and values related to design variability in tops was the focus. Versatility was the most important reason for preferring specific changeable design functions. Among candidates for changeable design functions, the most preferred functions were transforming colours or patterns and sleeve lengths. Participants had three expectations for transformable garments: functional (ease of matching, ease of layering, comfort, usability, ease of care, and durability), hedonic (fun and be able to experiment with various styles), and social (context aptness and modesty).

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Section: Ease Of Use Ease Of Care and Durabilitymentioning

confidence: 93%

Design functions in transformable garments for sustainability

Koo

Dunne

Bye

2013

International Journal of Fashion Design, Technology and Educati

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“…El primer objetivo fue aplicar una propuesta de codiseño a una muestra de estudiantes españoles utilizando un enfoque colateral, basado en investigaciones previas en diseño participativo (por ejemplo, Sanders y Stappers, 2008) Modelos de diseño (Piller, Schubert, Koch, Möslein, 2005, Wu, 2010.…”

Section: Objetivos Y Hipótesisunclassified

Codiseñando en la didáctica de la moda

Pardo¹

2017

EARI

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Resumen: El tema de la cocreación, impulsada por la influencia del contexto económico y tecnológico, ha dado empuje a nuevas formas de trabajar el diseño, así como al desarrollo de nuevos roles para los diseñadores. Estos enfoques colaborativos se presentan como uno de los principales desafíos a los que se enfrentan, en la sociedad postmoderna, las escuelas de diseño.Los educadores de moda tienen la oportunidad de adoptar un nuevo paradigma que puede preparar a los estudiantes para aprender a trabajar de una manera más sostenible, colaborativa e integrada junto con las necesidades reales de la sociedad. Además, esto fomenta el desarrollo de una cultura basada en un nuevo lenguaje y un nuevo pensamiento de moda.Nuestro objetivo, sobre las bases de experiencias previas en la didáctica del diseño de moda, se centró en comprobar, a través de un experimento realizado en distintas escuelas (Italia y España) con dos grupos de 12 estudiantes cada uno, que los resultados alcanzados cuando ambos grupos empleaban métodos de trabajo colaborativos eran similares.En la metodología cuantitativa empleada en esta investigación se utilizó una escala de co-creación para analizar las diferencias entre las muestras a través del test estadístico no paramétrico de U Mann-Whitney.Los resultados mostraron que no se encontraron diferencias significativas entre ambos grupos. Además, los estudiantes lograron fortalecer sus niveles de creatividad, autoestima y confianza mientras compartían sus ideas y trabajaban dentro de la comunidad online. Abstract: Co-creation, driven by the influence of the economic and technological context, has propelled new ways of working with design, as well as the development of new roles for designers. These collaborative approaches are presented as one of the main challenges that design' schools have to face in the post-modern society.Fashion educators have the opportunity to adopt a new paradigm which prepares students to learn how to work in a more sustainable, collaborative and integrated way along with the real needs of society. In addition, this fosters the development of a culture based on a new language and a new fashion thinking.Our aim was based on previous studies, built upon co-creative experiences brought to fashion design education. It focused on testing, through an experiment with 12 Italian and 12 Spanish students, in which both groups achieved similar results when facing collaborative working methods.The quantitative methodology employed in this research used a co-creation scale to analyze the differences between the samples through U Mann-Whitney's nonparametric statistical tests.The results showed that there were no meaningful differences between groups and the students succeeded in strengthening their levels of creativity, self-esteem and confidence while sharing their ideas and work within the online community.

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“…More companies arε st따tmg to incorporate end-user ideas into the product development stagεs of an apparel or accessory product. Wu (2010) looked at co-design communities onlinε， observing two companies with websites where consumers are invited to co-design their product offerings and interact wi삼1 dζsigners， but in the context of a mass-customization model. Wu suggests that future fashion innovation may come from a co-design commu띠η model, where there is grεater interaction between company designers and the end-use consumer.…”

Section: Introductionmentioning

confidence: 99%

Retail Product Development and Brand Management Collaboration between Industry and University Student Teams

Carroll

2010

Journal of Global Academy of Marketing Science

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π꾀s paper describes a collaborative pr'이ect between academia and industry which focused on improving the marketing and product development strategies for two private label apparel brands of a large regional department store chain in the southeastern United Stat얹. The goal of the pr매 ect was to revitalize product lines of the two brands by incorporating student ideas for new solutions, thereby giving the students practical experience with a real-life indus따r situation. There were a number of key players involved in the project. A privately-owned department store chain based in the southεastem United States which was seeking an academic p따tner had recognized a need to update two existing private label brands. They targeted middle-aged consumers looking for casual, moderately priced mεrch없ldise. The company was seeking to change direction with both packaging and presentation, and possibly product design. The branding and product development divisions of the company contacted professors in an academic department of a large southeastem state university. Two of the professors agreed that the task would be a good fit for their classesone was a junior-level Intermediate Brand Management class; the other was a senior-level Fashion Product Development class. The pro:fi εssors felt that by working collaboratively on 야le pr，이 ect， students would be exposεd to a real world scenario, within the sec따ity of an academic leaming environment Collaboration within an interdisciplinary tεam has the advantage of providing experiences and resources beyond the capabilities of a single student and adds " brainpower" to problem-solving processes (Lowman 2000). This goal of improving the capabilities of students directed the instructors in each class to form interdisciplinary teaDlS between thε Branding and Product Dεvelopment classes. In addition, many universities are employing i뼈lStry partnerships in research and teaching, where collaboration within tεmporal (semester) and physical (classroomllab) constraints help to incrl않se students ' knowledge and experience of a real-world situation.brand, Wickett, Gaskill and Danlhorst's (1999) revised Retail Apparel Product Development Model was used by the product development and brand management teaDls. This framework was chosen because it addresses apparel product developm않lt from the concept to the retail stage.Two classes were involved in this pr.이 ect: a junior level Brand Management cIass and a senior level Fashion Product Development class. Seven teams were formed which included four students from Brand Management and two studεnts from Product Development. The classes were tau앙lÍ the SaDle semesκr， but not at the SaDle time. At the beginning of the semester, each class was introduced to the industry p없tner and given the problem. Half the teaDlS were assigned to the men's brand and half to the women' s brand. πle te없ns were responsible for devising approaches to the problem, formulating a timeline for their work, staying in touch with indus따 representatives and making sure that each member ...

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Co-design Communities Online: Turning Public Creativity into Wearable and Sellable Fashions

Cited by 25 publications

References 11 publications

Design functions in transformable garments for sustainability

Design functions in transformable garments for sustainability

Codiseñando en la didáctica de la moda

Retail Product Development and Brand Management Collaboration between Industry and University Student Teams

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