Co-designing a framework for a persuasive educational technology tool for motivating female students for enrolment into Science, Technology, Engineering and Mathematics disciplines

Abstract

This study is unique in that it combines strategies from various fields. The framework's persuasive strategies are drawn from the field of psychology, the innovative pedagogies are drawn from the field of education and the design science research approach is drawn from the field of information systems. This implies that increasing female participation in socioeconomic growth requires transdisciplinary research. This also has implications for how other United Nations Sustainable Development Goals can be met through transdisciplinary research.