Co‐managing online privacy:  a call for joint ownership

Mascarenhas, Oswald A. J.; Kesavan, Ram; Bernacchi, Michael D.

doi:10.1108/07363760310506201

Cited by 20 publications

(14 citation statements)

References 17 publications

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“…Early efforts focused on attitudes toward incursions into a felt sphere of privacy, with some studies describing the levels of these attitudes across broad populations (e.g., Harris/Equifax, 1993;1995; and others examining differences across demographic characteristics (Graeff & Harmon, 2002;Wang & Petrison, 1993). Recent research has also focused on technology, often the Internet, and its impact on felt privacy deprivation (Hoffman & Novak, 1996;Miyazaki & Fernandez, 2000;Mascarenhas, Kesavan, & Bernacchi, 2003). Still other researchers delved deeper into the origins and characteristics of the concept of privacy itself by exploring it from a legal/rights basis (cf.…”

Section: Privacymentioning

confidence: 98%

Privacy attitudes and privacy‐related behavior

Norberg

Horne

2007

Psychology and Marketing

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A significant body of research has arisen over the last few decades describing the causes of observed incongruity between attitudes and behaviors. Recent work in the area of privacy has demonstrated this type of situation, in which people with negative attitudes toward the provision of personal information will disclose this very same information for no apparent benefit. However, little theoretical work has been developed to explain why this paradoxical anomaly exists. This paper suggests that attribution plays a crucial role and should be taken into account with regard to both the assessment of behavioral outcomes and the examination of attitude formation. The purpose of the current work, thus, is to consider the contribution of the two theoretical areas, attitude formation and attribution, in explaining the correspondence between privacy-related attitudes and behaviors. This represents a critical first step in understanding the antecedents of privacy-related behaviors and in further developing the understanding of attitude models in general. As such, the paper suggests a framework and a set of propositions to guide future research and theoretical development.

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Section: Privacymentioning

confidence: 98%

Privacy attitudes and privacy‐related behavior

Norberg

Horne

2007

Psychology and Marketing

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“…Implicitly disclosed data may be collected through transactional and purchase data, as well as monitored Web activity [41] or may be collected by or merged with other information sources, such as purchase data gathered in loyalty card programs. This type of data is inherently different from explicitly disclosed data because consumers are often unaware that this information is being compiled and have no control over the collection, storage and use of such information [54].…”

Section: Personalization and Privacy Concernmentioning

confidence: 99%

Privacy concern and online personalization: The moderating effects of information control and compensation

Taylor

Davis

Jillapalli

2009

Electron Commer Res

133

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Firms have at their disposal an increasing amount of personal information about consumers gathered through various means. Studies find that personalizing online interactions improves customer relationships and increases desirable behaviors, such as positive word-of-mouth and increased purchase intent. However, other research suggests that the use of personal information stimulates privacy concern, which has a negative effect on behavior. This study examines potential moderators of the negative effects of privacy concern on behavioral intentions in the context of personalized online interactions. Results show that increasing perceived information control reduces the negative effect of privacy concern on intentions to engage in positive behaviors. In contrast, the offer of compensation has no effect on the relationship between privacy concern and these behavioral intentions. However, compensation increases the salience of trust to privacy concern.

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“…There is a tradeoff between information to implement personalization and the potential violation of privacy that comes with this information. Just as the definition of personalization is diverse, the definition of privacy is equally and perhaps more problematic (Mascarenhas et al 2003). Adding to this tension is a varied legal framework that sees privacy vary on a continuum between a contractual agreement between consenting parties to a basic human right (Smith 2001).…”

Section: Privacymentioning

confidence: 99%

Prospects for Personalization on the Internet

Montgomery

Smith

2009

Journal of Interactive Marketing

201

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Abstract:Personalization is a key component of an interactive marketing strategy. Its purpose is to adapt a standardized product or service to an individual customer's needs. The goal is to create profit for the producer and increased value for the consumer. This goal fits nicely into traditional notions of segmentation. Applications of personalization have advanced greatly in conjunction with the Internet, since it provides an environment that is information rich and well suited to interactivity. This article reviews past research on personalization and considers some examples of personalization in practice. We discuss what we believe are key problems and directions for personalization in the future.

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Co‐managing online privacy: a call for joint ownership

Cited by 20 publications

References 17 publications

Privacy attitudes and privacy‐related behavior

Privacy attitudes and privacy‐related behavior

Privacy concern and online personalization: The moderating effects of information control and compensation

Prospects for Personalization on the Internet

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