This study investigates the diversity and ecological dynamics of macroalgae in Maxwell Bay, King George Island, Antarctica, focusing on species distribution, substrate composition, and interspecific interactions. Across nine survey sites, 31 macroalgal species were recorded, with 12 species identified as significant due to their considerable relative frequency, coverage, and biomass. Palmaria decipiens was the most dominant species in terms of frequency and coverage, while Desmarestia anceps had the highest biomass. The study revealed distinct substrate preferences, with P. decipiens favoring cobble and mud substrates, and Himantothallus grandifolius associating predominantly with pebble substrates. A core group of species, including Plocamium sp., H. grandifolius, Picconiella plumosa, Iridaea sp., and Trematocarpus antarcticus, exhibited strong ecological interactions characterized by high substrate similarity and mutual affinity. In contrast, pioneer species like P. decipiens and Monostroma hariotii showed lower affinity with other species, reflecting their early successional roles. These findings enhance our understanding of the complex interspecific relationships within Antarctic macroalgal assemblage and provide valuable baseline data for future ecological studies in the region.