Co-production and co-consumption: Perspectives on immigration through a discourse analysis of voters’ blogs in the 2010 General Election

Abstract

The issue of immigration proved to be a crucially important flashpoint for all three parties in the 2010 British General Election. In this paper, we focus on a citizen-centred perspective on the 2010 British General Election by analysing the views of the electorate on this pivotal issue in the as blogosphere. Using thematic and discursive analysis, we examine how voters articulate their opinions and concerns on immigration in the blogosphere and how these discursive practices can be studied to enrich political market research. The findings show that a complex issue such as immigration is a dynamic expression of, and between, multiple, competing, contradictory discourses, and interests. As such, the blogosphere provides an invaluable tool for in-depth political market research because it can contribute to a more nuanced understanding of the co-production and co-consumption of current affairs.

Relationship between Consumer Competency, Value, Susceptibility to control, Communication and Coproduction in MTN in Zaria Local Government of Kaduna State

“…Hence, their rendezvous in core contribution making as learned and active customers was examined by researchers through several understandings such as customer input, assistance and co-creation. Many had also called for an understanding of client co-production behaviour (Auh, Bell, McLeod & Shih, 2007;Bendapudi & Leone, 2003;Bettencourt, Ostrom, Brown & Roundtree, 2002;Chen, Tsou & Ching, 2011;Etgar, 2008;Groth, 2001;Lim & Moufahim, 2011). However, this study contributes to a growing body of literature converging on a new perspective of service marketing concepts introduced by Vargo and Lusch (2004).…”

Hi̇zmetlere Katilim Süreci̇nde Algilanan Bi̇rli̇kte Değer Yaratma Algisinin, Bi̇rli̇kte Değer Üretme Algisina Etki̇si̇ni̇n Değerlendi̇ri̇lmesi̇

“…Co-production behavior (Etgar, 2008;Lim & Moufahim, 2011;Chen, Tsou, & Ching, 2011) and co-creation behavior (Verhoef, Reinartz, & Krafft, 2010;Shaw, Bailey, & Williams, 2011;Lee, 2012;Cabiddu, Lui, & Piccoli, 2013) are often addressed in the marketing and tourism literature. In these studies, researchers explore the precursors of co-creation and co-production, their competitive advantages, and customers' thoughts and feelings about the process.…”

Party planners - how political strategies are chosen

“…Second, it encourages us to embody the richness of the political marketing strategy concept by outlining subclassifications to the minimal definition. As an example, in this article, we will surround an organizational new institutional strategy perspective, which subscribes to an interpretive epistemology (Savigny, ; Lim & Moufahim, ; Lim & Moufahim, ), whereas other authors dealing with linear political marketing planning (Newman, ; Kotler & Kotler, ) subscribe to a rational epistemology (for an overview, see Nielsen, : 297). The minimal definition is thereby a common denominator, which scholars should be able to support despite having different outlooks concerning epistemological presuppositions.…”