Coalescence of CSR and happiness for corporate sustainability: a systematic review of literature

Abstract

PurposeThe study aims to understand how corporate social responsibility (CSR) and happiness are used together in various research studies to serve the ultimate goal of corporate sustainability (CS), which in turn contributes to sustainable development.Design/methodology/approachA systematic literature review (SLR) was made using Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) method in the two most-reputable databases of Web of Science (WoS) and Scopus, revealing a final list of 54 studies to analyse.FindingsThe review concludes that the literature on CSR and happiness provides three main findings: first, concerning the pillars of sustainability, most of the studies concentrate on people, neglecting the planet and profit, second, employees are subject to the highest number of studies as the target of CSR initiative and third, almost all studies employed the hedonic aspect of happiness in CSR literature.Research limitations/implicationsThis particular research finding points to the need for developing a comprehensive framework to assess stakeholder happiness from both hedonic and eudaimonic aspects from a CSR perspective which is then represented under the three pillars of sustainability.Practical implicationsTo contribute to the ultimate goal of CS, management would design CSR initiatives for all stakeholders to increase both hedonic and eudaimonic happiness of them.Originality/valueThe literature provides reviews of research in CSR and happiness separately; however, there is not any research revealing how these two concepts are used together in studies and how this association could be read to serve the goal of CS.

Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy

“…Also, in the field of CSR and happiness, some works included here conducted a literature review. Kıymalıoğlu and Yetkin Özbük (2024) examine the integration of CSR, happiness and corporate sustainability (CS). The findings highlight the importance given to social sustainability and employee-centric CSR initiatives, with most studies emphasizing the hedonic aspect of happiness.…”

What do We Know about Vision? A Sustainability Lens

“…Vision communication includes written, spoken and technology mediated communication and role modelling. The performance theme includes specific performance outputs such as customer, staff and stakeholder satisfaction, venture growth, market share, all of which characterize sustainability performance, e.g., [136]. After the selective coding process, sustainability performance was determined as the focal core code, and the rest were influential ones.…”