Coffee culture unravelled: exploring the coffee shop experience model in the Vietnamese context

Vu, Oanh Thi Kim; Alonso, Abel Duarte; Tran, Thanh Duc; Martens, Wil; Do, Lan; Nguyen, Trung Thanh; Atay, Erhan; Akbari, Mohammadreza

doi:10.1080/02508281.2023.2295621

Tourism Recreation Research

2024

DOI: 10.1080/02508281.2023.2295621

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Coffee culture unravelled: exploring the coffee shop experience model in the Vietnamese context

Oanh Thi Kim Vu,

Abel Duarte Alonso,

Thanh Duc Tran

et al.

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2024

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Use of a Winery’s website for wine tourism development: Niagara region

Martens

2024

Preprint

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This study examines the integration of digital marketing strategies by wineries in the Niagara Region to enhance wine tourism. Through a comprehensive content analysis of 89 winery websites, we identify digital techniques employed to attract and engage potential visitors. Our findings indicate substantial digital involvement, particularly in establishing an essential online presence. However, significant areas for improvement include utilizing interactive features and providing comprehensive tourism experiences. The study underscores the importance of a thorough digital strategy incorporating upgraded virtual tours, strategically positioned visual elements, and enriched web information to enhance the wine tourism experience. This report offers practical insights for wineries and tourism organizations by leveraging successful digital marketing methods in the industry. These insights aim to optimize online strategies, expand the target audience, and promote regional economic growth through wine tourism. This study contributes to the growing body of research on digital marketing in the wine tourism industry and provides a foundation for future studies on the effectiveness of online engagement strategies in niche travel sectors.

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Use of a Winery’s website for wine tourism development: Niagara region

Martens

2024

Preprint

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Coffee culture unravelled: exploring the coffee shop experience model in the Vietnamese context

Cited by 1 publication

References 60 publications

Use of a Winery’s website for wine tourism development: Niagara region

Use of a Winery’s website for wine tourism development: Niagara region

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