“…In some cases, new technology might be portrayed as a "monster," whereas analogous nontechnological harms, or harms involving older technologies, are ignored or downplayed. Consider Frank Pasquale's discussion of the dangers of technologies that offer competitive advantage, and in particular neurocosmetics (Pasquale, 2007(Pasquale, , 2009). While neurocosmetics is frightening, there are other less overtly technological means of securing competitive advantage and manipulating mood.…”