Cognitive and emotional conflicts of counter-conformity choice in purchasing books online: An event-related potentials study

Chen, Mingliang; Ma, Qingguo; Li, Minle; Lai, Hongxia; Wang, Xiaoyi; Shu, Liangchao

doi:10.1016/j.biopsycho.2010.09.006

Cited by 44 publications

(64 citation statements)

References 59 publications

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“…The N400 component has been found specifically sensitive to violations of social norms, suggesting that the component might serve as a social deviance marker in the human brain (Mu et al , 2015). Complementing the current findings, recent ERP studies have indicated that disagreement with other induced increased N400 deflection (Chen et al , 2010; Huang et al , 2014; Schnuerch et al , 2016), especially when one’s own ratings were lower than group ratings (Huang et al , 2014). A possible explanation of these findings is that individuals, especially those with social anxiety disorder, might feel ashamed and guilty about rating others as less attractive than the average, which might be more unacceptable than the situation when their initial ratings were above group ratings (see also Huang et al , 2014).…”

Section: Discussionsupporting

confidence: 85%

“…For instance, disagreement with group opinions evoked more pronounced N400 component than agreement with group opinions, and amplitudes of the N400 were modulated as a function of levels of disagreement with normative opinions (Huang et al , 2014). Moreover, the N400 was induced by counter-conformity choices that inherently resulted in disagreement with group opinions (Chen et al , 2010). Therefore, the N400 component provides a promising measure for the sensitivity to disagreement with majority others.…”

Section: Introductionmentioning

confidence: 99%

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The pursuit of social acceptance: aberrant conformity in social anxiety disorder

Feng

Cao

et al. 2018

Social Cognitive and Affective Neuroscience

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The defining pathological features of social anxiety disorder primarily concern the social landscape, yet few empirical studies have examined the potentially aberrant behavioral and neural patterns in this population using socially interactive paradigms. We addressed this issue by investigating the behavioral and neural patterns associated with social conformity in patients with social anxiety disorder. We recorded event-related potentials when healthy subjects (n = 19), and patients with social anxiety disorder (n = 20) made attractiveness judgements of unfamiliar others, while at the same time, being exposed to congruent/incongruent peer ratings. Afterwards, participants were asked to rerate the same faces without the presence of peer ratings. When compared with healthy controls, social anxiety disorder patients exhibited more positive attitudes to unfamiliar others and conformed more with peers-higher feedback. These behavioral effects were in parallel with neural responses associated with social conflict in the N400 signal, showing higher conformity to peers-higher feedback compared with peers-lower or peers-agree feedback among social anxiety disorder patients. Our findings provide evidence on the behavioral and neural patterns of social anxiety disorder during social interactions, and support the hypothesis that individuals with social anxiety disorder are more motivated to pursue social acceptance and possibly avoid social rejection.

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Section: Discussionsupporting

confidence: 85%

Section: Introductionmentioning

confidence: 99%

The pursuit of social acceptance: aberrant conformity in social anxiety disorder

Feng

Cao

et al. 2018

Social Cognitive and Affective Neuroscience

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“…Taken together, ERP studies using non-semantic tasks also found an N400-like effect, suggesting that an N400 or N400-like component may reflect some other (non-semantic) conflicts, such as social knowledge conflict or emotional conflict (Chen et al, 2010;White et al, 2009). The N400 may play a key role in processing and integrating social information.…”

Section: Introductionmentioning

confidence: 79%

“…In a riddle-guessing task, researchers found that "Aha" answers (the correct answer to a puzzle that subjects did not guess out) elicited a more negative N400-like deflection (N380) than the "No-Aha" answer (the correct answer to a puzzle that subjects have already guessed out) (Mai et al, 2004). Another study investigated the neural substrates of the conflicts in counter-conformity choices when purchasing books online and found a strong negative deflection (N500) when participants made such choices (Chen et al, 2010). Together with our current study, these findings suggest that the N400 is sensitive to non-semantic conflicts.…”

Section: Discussionmentioning

confidence: 99%

Social conflicts elicit an N400-like component

Huang

Kendrick

2014

Neuropsychologia

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“…Using event-related potentials (ERPs), Chen et al studied the neural substrates of conflicts in antiherd choices in purchasing books online. The research showed that a strong negative deflection of ERP in the time window 300–600 ms after the stimulus onset was recorded when participants made antiherd choices [11]. In a novel group gambling task, when the participants' choices were different from others, the feedback-related negativity (FRN) (one of ERP components) was enhanced, which demonstrated that being independent for individuals was aversive [12].…”

Section: Introductionmentioning

confidence: 99%

Antiherding in Financial Decision Increases Valuation of Return on Investment: An Event-Related Potential Study

Wang

Jin

Vieito

et al. 2017

Computational Intelligence and Neuroscience

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Using event-related potentials, this study investigated how financial herding or antiherding affected the valuation of subsequent outcomes. For each trial, subjects decided whether to buy the stock according to its net money flow information which could be used to reflect the strength of buying power or selling power of the stock. The return on investment (ROI) as feedback included the increase or decrease percentage after subjects' responses. Results showed that, compared with herding, antiherding induced larger discrepancies of FRN and P300 amplitude between positive ROI and negative ROI, indicating that individuals under antiherding condition had stronger motivation and paid more attention in the evaluation process of ROI. Moreover, only for positive ROI, the amplitudes of FRN and P300 were modulated by two kinds of behaviors. We suggested that individuals making antiherd decisions were more confident with their own ability and choices, which reduced the positive outcome prediction error and gave more mental resources to evaluate positive outcome. However, negative outcomes evoked no different motivational meaning and negative emotion for individuals between herding and antiherding. The study may provide new insights into neurocognitive processes of herding and antiherding in financial market.

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Cognitive and emotional conflicts of counter-conformity choice in purchasing books online: An event-related potentials study

Cited by 44 publications

References 59 publications

The pursuit of social acceptance: aberrant conformity in social anxiety disorder

The pursuit of social acceptance: aberrant conformity in social anxiety disorder

Social conflicts elicit an N400-like component

Antiherding in Financial Decision Increases Valuation of Return on Investment: An Event-Related Potential Study

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