“…Instead, physiological measures seem to more accurately assess these responses. Measures such as heart rate variability, blood pressure, skin conductance, and neuroendocrine responses such as cortisol secretion may be more effectively used to assess threat arousal (e.g., Blascovich et al, 2001;Etgen & Rosen, 1993;Harmon-Jones, Brehm, Greenberg, Simon, & Nelson, 1996;Losch & Cacioppo, 1990;Mendes, Blascovich, Lickel, & Hunter, 2002;Townsend, Major, Gangi, & Mendes, 2011).…”