Cognitive manufacturing (CM) provides for the merging of sensor-based information, advanced analytics, and cognitive technologies, mainly machine learning in the context of Industry 4.0. Manufacturers apply cognitive technologies to review current business metrics, solve essential business problems, generate new value in their manufacturing data and improve quality. The article investigates four powerful applications for cognitive manufacturing and their influence on a company`s maintenance. The study aims to observe kinds of cognitive technology applications for smart manufacturing, distinguish their prospective gains for manufacturers and provide successful examples of their adoption. The analysis is based on the literature and report review. Assessment of the cases of technology adoption proves that cognitive manufacturing provides both enhanced knowledge management and helps organizations improve fundamental business measurements, such as productivity, product reliability, quality, safety, and yield while reducing downtime and lowering costs.