Cognitive styles influence eating environment-induced variations in consumer perception of food: A case study with Pad Thai noodle

Beekman, Thadeus L.; Seo, Han‐Seok

doi:10.1016/j.foodqual.2021.104525

Cited by 10 publications

(22 citation statements)

References 54 publications

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“…These pre‐ and post‐score comparisons showed that the F‐AHS is both more consistent before and after a sensory evaluation task and able to predict its own scores better than the AHS in the current study design. The greater consistency of the scores addresses one of the main concerns from Beekman and Seo (2022, 2023; see also Beekman, 2022) that suggested significant differences in scores depending on when participants answered the AHS. Furthermore, this result also offers greater flexibility to researchers when they employ the scale, such as before or after the study.…”

Section: Discussionmentioning

confidence: 89%

“…Analytic and holistic consumers have been shown to have contrasting cognitive processes in response to stimuli, and these findings have been replicated between cultures, within cultures, and specifically within food‐related scenarios (Beekman & Seo, 2021, 2022; Li et al., 2018; for a review, see Beekman et al., 2022). These differences in cognitive processing impact how individuals perceive food samples and situational contexts, process sensory inputs, form their respective opinions, make decisions, and behave in food‐related experiences (Beekman et al., 2022).…”

Section: Introductionmentioning

confidence: 98%

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Development and validation of a food‐related analysis–holism scale (F‐AHS)

Beekman

Seo

2023

Journal of Food Science

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Recent studies have indicated analytic-holistic cognitive style differences of consumers can significantly impact perceptions, opinions, and behaviors toward foods. Interestingly, these studies have also offered evidence that the sole measurement tool to assess analytic-holistic tendencies, the analysis-holism scale (AHS), may not accurately apply to food-experiencerelated research scenarios. Due to these notions, Studies 1 and 2 employed the use of 465 and 487 participants, respectively, to develop, refine, and finalize a food-related AHS (F-AHS) using exploratory and confirmatory factor analyses and prior research on analytic-holistic differences and scale development. Study 3 was conducted to validate the newly developed F-AHS, based on the results of Studies 1 and 2, by replicating the procedures and analyses from prior research while using the F-AHS instead of the AHS to segment participants (N = 130). The results of Study 3 provided consistent evidence that the F-AHS better separated participants into analytic and holistic groups than the AHS through larger analytic-holistic differences that more closely aligned with prior analyticholistic research. Our findings showed that the F-AHS is capable of separating consumers into analytic and holistic cognitive style groups and is better suited to sensory and consumer-related applications than the AHS.

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Section: Discussionmentioning

confidence: 89%

Section: Introductionmentioning

confidence: 98%

Development and validation of a food‐related analysis–holism scale (F‐AHS)

Beekman

Seo

2023

Journal of Food Science

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“…Beekman & Seo [36] Separated participants from Northwest Arkansas using the AHS Compared the environmental eating effect on food perception between analytic and holistic groups Compared to the analytic group, the holistic group was more impacted by the eating environment AHS: Analysis-Holism Scale; CATA: check-all-that-apply.…”

Section: Methods To Separating Participants/populations Of Comparison...mentioning

confidence: 99%

“…Original studies on AHS development highlighted its ability to separate the traditionally holistic (Korea) and analytic (United States of America) cultures from one another, while also separating analytic and holistic cognitive groups within a single culture [32]; for additional validation of the AHS between and within cultures, see [25,[33][34][35]. In addition, other researchers have recently postulated that the AHS may not be the most applicable when applied in niche applications as opposed to the more general tendencies the analytic-holistic theory was originally developed to assess [36][37][38]. While analytic and holistic cognitive styles are the focus of this review, it is still valuable to understand other types of cognitive styles that have been used to classify consumers and how they relate to analytic and holistic theory.…”

Section: Analytic Versus Holistic Stylementioning

confidence: 99%

“…Much of these cross-cultural comparisons have relied on geographical boundaries to separate cultures, such as analytic and holistic groups, respectively, being associated with Western and Eastern countries. Beekman and Seo [36,110] detailed such analytic-holistic differences, but as their sampling was within an area that would historically be treated as a singular culture (i.e., Northwest Arkansas), these findings speak to the validation of within-cultural analytic-holistic differences found by earlier researchers [32,122]. Such food-related analytic-holistic differences would be replicable in studies investigating more traditional geographically based cultural comparisons, as has been shown repeatedly with the analytic-holistic theory [25].…”

Section: Future Directionsmentioning

confidence: 99%

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You Eat How You Think: A Review on the Impact of Cognitive Styles on Food Perception and Behavior

Beekman

Crandall

Seo

2022

Foods

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Sensory perception is understood to be a complex area of research that requires investigations from a variety of different perspectives. Although researchers have tried to better understand consumers’ perception of food, one area that has been minimally explored is how psychological cognitive theories can help them explain consumer perceptions, behaviors, and decisions in food-related experiences. The concept of cognitive styles has existed for nearly a century, with the majority of cognitive style theories existing along a continuum with two bookends. Some of the more common theories such as individualist-collectivist, left-brain-right-brain, and convergent-divergent theories each offered their own unique insight into better understanding consumer behavior. However, these theories often focused only on niche applications or on specific aspects of cognition. More recently, the analytic-holistic cognitive style theory was developed to encompass many of these prior theoretical components and apply them to more general cognitive tendencies of individuals. Through applying the analytic-holistic theory and focusing on modern cultural psychology work, this review may allow researchers to be able to answer one of the paramount questions of sensory and consumer sciences: how and why do consumers perceive and respond to food stimuli the way that they do?

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