2024
DOI: 10.22363/2687-0088-36029
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Cognitive underpinnings of misperceptions in morphed humor

Sergei V. Ageev,
Evgeny A. Pushkarev,
Natalia V. Antonenko

Abstract: A meme as a cultural and semiotic phenomenon has been actively studied within the framework of humor research; however, the question why memes may not elicit a humorous response remains unanswered. This article examines the causes of typical cognitive errors in the perception of humor in the so-called morphed units (memes, image macros, photoshopped images and virals) characterized by a combination of signals of one or different modalities and potentially capable of eliciting a humorous response in the meme co… Show more

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