The development and the civil enterprises are complex, interdisciplinary public policy issues, which reveal the cooperative and competitive processes, and explain the social mobilization. The mobilization for civil enterprises is a function of the emergency, and of the ability of certain social agents to include the vision of many, to achieve the common goal. The paper presents a social mobilization model to support the establishing of civil enterprises, and the formalization of competences in complex social networks, which is based on action research in a cooperative venture, located in the State of Minas Gerais (Brazil). The method used highlights the social mobilization and the complex networks, which are formed from civil enterprises, and its role in the process of land organization and the promotion of regional development.