In the development of conductors for high-field coils one has to find a compromise between high strength (to i withstand the Lorentz force) and high conductivity (longer pulse time, minimal power, energy and volume required). Th e design of coils is a non-linear process that is partly based on educated guesses guided by trial and error. Based on the cor~cept of the "current carrying capability" a simple scheme for optimal choice of wire for the relatively simple cases of energy limited coils (or the innermost parts of power limited coils) is developed. On basis of this criterion, the optimal direction of research on new wires or materials is determined.