Collaboration and the Emerging Craft Brewing Industry: An Exploratory Study

Abstract

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A relational view of horizontal collaboration among micro and small enterprises: a study of the brewery sector in Wales

“…Development of hybrid logics and collaborative business models in the Irish craft beer sector was investigated by Drakopoulou et al (2018) from an entrepreneurial perspective. Micro and small-sized craft breweries in Australia were investigated by Alonso et al (2018) who found that horizontal collaboration within other brewers helped increase product quality, gain basic knowledge of new recipes, and enhance strategic knowledge about the industry.…”

“…This research contributes and extends the research on horizontal collaboration by providing an in-depth insight into how horizontal collaboration occurs and how it is facilitated in micro and small enterprises within the drink industry. small firms in the drink sector by adding new themes of relational rent as a result of horizontal collaboration in micro and small breweries, including joint wholesale, visibility of the national brand, and joint export, to previously existing themes of process technology development, inbound logistics, marketing (Flanagan et al, 2017), knowledge sharing and new product development (Alonso et al, 2018;Drakopoulou Dodd et al, 2018).…”

“…The majority of publications investigating horizontal collaboration in small and micro drink and food firms fail to present a comprehensive framework that can address areas of collaboration, and how these should be facilitated and governed (Granata et al, 2017;Flanagan et al, 2018;Drakopoulou et al, 2018;Alonso et al, 2018). Furthermore, most literature examines vertical collaboration while there is a lack of understanding into how horizontal collaboration can help micro and small firms to gain competitive advantage.…”

SMEs strategy and scale constraints impact on agri-food supply chain collaboration and firm performance

“…Leon-Bravo et al (2017) studied collaboration in food supply chains to promote sustainability and suggest that companies should prioritize to collaborate with key actors responsible for ensuring product quality and safety. Alonso, O'Brien, and Alexander (2018) studied microand small-sized craft breweries and found that horizontal collaboration within other brewers helped increase product quality, gain basic knowledge of new recipes, and enhance strategic knowledge about the industry.…”

“…Supply chain collaboration and integration are well-established practices to reduce uncertainties, and to streamline production and distribution systems (Leuschner, Rogers, and Charvet 2013;Ataseven and Nair 2017). Agri-SMEs can benefit from supply chain collaboration including horizontal collaborations (Alonso, O'Brien, and Alexander 2018) to improve product quality and safety (Leon-Bravo et al 2017), yet, success is not always guaranteed (Kottila and Ronni 2008;Dania, Xing, and Amer 2018). A better coordination of supply chains via collaboration would result in reduced food loss and, thus, increased firm performance; yet, current supply chains suffer from a high percentage of food waste (Devin and Richards 2018) and frequent food quality and sustainability issues (Bourlakis, Vlachos, and Zeimpekis 2011).…”