Collaborative Systems Thinking for Social Change

Previte, Josephine; Pomfret, Liam

doi:10.4324/9780429452307-10

Cited by 2 publications

(4 citation statements)

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“…We demonstrate that macro-interventions shaped the micro-actions due to the campaign's consideration of socio-cultural environment (Truong 2017) through introducing norms like patriotism. In this campaign the onus of social change was put on individual actors, it decentralized the responsibility and power and also promoted collaborative approach between disparate group of consumers as posited by Previte and Pomfret (2020). This collaboration broke the power structure (Koch and Orazi 2017) in the system (chrematistics) that promoted equitable access to LPG.…”

Section: Discussionmentioning

confidence: 99%

“…Kapitan (2020) extends this argument by identifying the specific (micro) social structures and conditions which drive a social change and led to the adoption of renewable energy in island development states. However, this complexity cannot be tackled unless responsibility and power are decentralized and a collaborative approach is adopted (Previte and Pomfret 2020). Co-creating a social value requires a greater understanding of the links between MSM and the cultural environment that structures socioeconomic relationships, which emphasize the links between micro, meso, and macro (French 2020).…”

Section: Macro-social Marketingmentioning

confidence: 99%

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‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access

Jagadale

Kemper

2022

Journal of Macromarketing

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This paper examines how the Government of India (GOI) used macrosocial marketing (MSM) to address the issues of clean cooking fuel accessibility and affordability and structural inequalities in subsidy redistribution. It highlights a novel MSM application to address chrematistics in marketing systems. Two initiatives established by the GOI are examined. “Give It Up” encourages wealthier households to surrender liquid petroleum gas (LPG) subsidies, leaving these to poorer families, and Pradhan Mantri Ujjwala Yojana (PMUY) installs LPG connections for poor, rural women. The research explores how the GOI has addressed economic inefficiencies and structural inequalities, focusing on institutional norms and affordability, accessibility, awareness, and acceptability (the “4As”). The research expands the theoretical boundaries of MSM in relation to poverty and identifies its capacity to affect individual and systemic change through formal and informal institutional changes. Although new institutional norms were adopted, PMUY could not address the ongoing affordability of LPG, despite the changes to LPG subsidies.

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Section: Discussionmentioning

confidence: 99%

Section: Macro-social Marketingmentioning

confidence: 99%

‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access

Jagadale

Kemper

2022

Journal of Macromarketing

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“…A complex system is conceptualized as a multifaceted arrangement of subsystems that are engaged in interacting and interlocking associations with each other (Previte & Pomfret, 2019; Sterman, 1994). These subsystems function together in an integrated manner to achieve the overall objectives of the system (Sawyer & Sawyer, 2005).…”

Section: Conceptualizing Se System Through Systems Perspectivementioning

confidence: 99%

“…Organizations are complex systems that reflect different combinations of resources, stakeholders and processes (Haines, 2000). The ‘complex’ in ‘complex system’ signifies the existence of different constituents in an organization that denotes specific functions and their combined overall impact on the organization as a holistic system (Previte & Pomfret, 2019; Senge & Sterman, 1992). Further, the distinct constituents in organizations engage with each other amid adequate complexity (Levy, 1992) that makes these complex systems more wholesome involving several networks of interplay (Smith & Humphries, 2004).…”

Section: Social Entrepreneurship As a Complex Systemmentioning

confidence: 99%

An ecosystem view of social entrepreneurship through the perspective of systems thinking

et al. 2022

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The surge in the growth of social entrepreneurship (SE) scholarship and its evolution concerning different fields and research areas (e.g., strategy, sociology and economics) have resulted in somewhat diverged literature lacking comprehensive representations and frameworks. As a result, the extant SE literature demands a comprehensive study of SE research from a holistic viewpoint. To address this gap, the current study provides a consensus on the SE research. The authors put forward a system theoretic analysis of SE research and afterward present a SE ecosystem model, by employing systems thinking approach and using the principle of ‘wholeness’. From a theoretical viewpoint, the study offers implications for academicians to consider systems thinking in order to understand the growth strategies and continuous social transformation in SEs from a systemic level as well as understanding the importance of collective interactions of different components of the SE phenomenon. To the practitioners or social entrepreneurs, the study provides the perspective of improving social ventures' (1) input synergies of resources, capabilities, processes and dynamism to improve and augment the continuous social transformation and (2) acquisition of knowledge from feedbacks and external changes to enhance the SE system. The study as a whole contributes to the advancement of SE research by outlining a new direction of ecosystem‐based research for future scholarship.

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Collaborative Systems Thinking for Social Change

Cited by 2 publications

References 1 publication

‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access

‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access

An ecosystem view of social entrepreneurship through the perspective of systems thinking

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