Phorbol-12-myristate-13-acetate (PMA), a potent tumor promoter, was shown to have opposite effects on the cellular morphology and steady-state levels of 1-actin mRNA in embryonic chicken muscle fibroblasts and sternal chondrocytes. When fibroblasts were treated with PMA, they formed foci of densely packed cells, ceased to adhere to culture plates, and had significantly reduced levels of 13-actin mRNA and protein.Conversely, when treated with PMA, floating chondrocytes attached to culture dishes, spread out, and began to accumulate high levels of J-actin mRNA and proteins. In the sternal chondrocytes the stimulation of the 13-actin mRNA production was accompanied by increased steady-state levels of fibronectin mRNAs and protein. These alterations were concomitant with a fivefold reduction in type II collagen mRNA and a cessation in its protein production. After fibronectin and actin mRNAs and proteins reached their maximal levels, type I coUlagen mRNA and protein synthesis were turned on. Removal of PMA resulted in reduced 1-actin mRNA levels in chondrocytes and in a further alteration in the cell morphology. These observed correlations between changes in ceUl adhesion and morphology and 3-actin expression suggest that the effect of PMA on cell shape and adhesion may result in changes in the microfilament organization of the cytoskeleton which ultimately lead to changes in the extracellular matrix produced by the cells.Both the differentiated and transformed state of cells are uniquely defined by cellular morphology, determined in part by the cytoskeletal organization. Microfilament bundles, an integral component of the cytoskeleton, confer anchorage dependence on cells for normal growth and are responsible for the flattened appearance of most cells. In addition, they may provide communication between the cytoskeleton and fibronectin in the extracellular matrix (21,34,45,46). In contrast, transformed cells lose their anchorage dependence, contact inhibition, and are unable to produce a normal extracellular matrix (1-3, 38, 40). Microfilaments are believed to be composed of two distinct actin isotypes, 1 and y-actin, whose protein and DNA sequences have been shown to be highly conserved in evolution (23,35). Because the amino acid sequence has been so highly conserved, however, monoclonal antibodies cannot distinguish the different actin isotypes, and hence, their precise location or function in the cytoskeleton has not been determined.Phorbol esters are potent tumor promoters in vivo (11). Unlike initiating carcinogens, however, they cannot induce transformation by themselves, and their effects can be reversed if exposure is sufficiently brief (11,29,36). Tumor promoters, like tumor viruses, adversely affect the expression of differentiated phenotypes of many different cells in vitro and have profound effects on normal cell morphology (10,13,29,37). While examining the effect of phorbol-12-myristate-13-acetate (PMA) on collagen gene expression in differentiated chicken sternal chondrocytes and in fibroblasts deri...