Collar style design of women's suit based on Kansei engineering

Abstract

To understand the influence of flat collar, closure collar, and shawl collar on the perceptual impression of women's suits, 12 pairs of adjectives used to describe the collar type of suits were determined by using the method of perceptual engineering and semantic difference. With the help of virtual fitting technology, 22 kinds of suit simulation pictures were drawn. Through the questionnaire survey, this paper studied the perceptual evaluation of different collar types of women's suits and then used the mean statistics and corresponding factor analysis to process the survey data. The results show that 1) the factors of stability, elegance, and style have influenced the collar design of women's suits; 2) different collars brought consumers different emotional feelings, for example, the shawl collar was simple and soft, the flat collar was professional, closure collar was elegant. The results can be used to guide the design of the female suit collar.

Aesthetic Design and Evaluation of Public Facilities in Railway Stations under the Background of Sustainable Development: A Case of an Information Counter at Xiong’an Railway Station

“…Kansei Engineering involves the transformation of emotional elements into design elements through analysis of users' perceptual cognition to help designers create schemes. This method was widely applied in different domains, such as product design, clothing design, and others, and was often used to evaluate design schemes, extract cultural features, and analyze user images [50,51].…”

Emotional matching model construction of the interior interface form of age-friendly housing in Jinan city examined using Kansei engineering

“…Some other scholars began to conduct research on Kansei engineering for the specific styling preferences of particular groups of people: for example, Yoon et al limited the research object to youth in China and examined the interior styling preference of automobiles that were suitable for this group [ 31 ]; Dewi limited the research object to rehabilitated patients following a stroke and investigated the styling design of rehabilitated bicycles [ 32 ]; Chen et al conducted a study of home professional women's vests [ 33 ]; and Li et al conducted a survey of collar design in professional women's clothing [ 34 ]. Thus, Kansei engineering research on styling design can be targeted at specific populations or single attribute spaces [ 35 ], and it can use a quantitative approach to establish a model of the relationship between the features of product styling and semantic features.…”