This research examined the extent to which parenthood and college education are incorporated into the self-concept of college students. A US sample of undergraduates (90 men, 87 women) attending a large and ethnically diverse university completed explicit and implicit measures of identification with "parenthood" and "college education," associations between these concepts and gender categories, and gender identification. Explicitly, men and women identified strongly with college education. Implicitly, women identified equally with parenthood and college education, whereas men identified more strongly with college education. In addition, implicit measures revealed that traditional gender roles accounted for a stronger identification with parenthood for participants who displayed a female identity and a stronger identification with college education for participants who displayed a male identity.