“…The origin and conditions of such a transition display several open issues, like the stress distribution within the material or the role of microstructural dynamics in determining slow creep rearrangements before yielding 2 . The possibility to switch from a solid to a fluid behaviour is also at the basis of the widespread application of yield stress fluids in personal care products 5,6 , in particular for their ability to suspend and trap density-mismatched particles, either lighter or heavier See DOI: 10.1039/cXsm00000x/ than the matrix, which would otherwise cream or sediment 7,8 . The threshold condition for stable trapping in a yield stress fluid 9 can be expressed in terms of the ratio between the bulk σ y and the total gravitational stress of the particle 1,10 :…”