Abstract:The effect of color on psychological functioning is the topic of a large literature. Published claims include that viewing blue causes calmness and that viewing red decreases test achievement. However, almost all these claims are made on the basis of testing just a single, or sometimes a few, hues. But colors like red are categories that comprise many perceptually distinct hues. Making a general claim about red on the basis of testing just one or two red hues may be akin to testing the reliability of one Toyot… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.