Color and psychological functioning: The effect of red on performance attainment.

Abstract

This research focuses on the relation between color and psychological functioning, specifically, that between red and performance attainment. Red is hypothesized to impair performance on achievement tasks, because red is associated with the danger of failure in achievement contexts and evokes avoidance motivation. Four experiments demonstrate that the brief perception of red prior to an important test (e.g., an IQ test) impairs performance, and this effect appears to take place outside of participants' conscious awareness. Two further experiments establish the link between red and avoidance motivation as indicated by behavioral (i.e., task choice) and psychophysiological (i.e., cortical activation) measures. The findings suggest that care must be taken in how red is used in achievement contexts and illustrate how color can act as a subtle environmental cue that has important influences on behavior.

Vicarious goal satiation

“…After completing the perceptual task, participants performed an anagram task to measure goal striving. Successful performance on anagram tasks is a common measure of goal pursuit in social psychological studies of achievement (e.g., Bargh et al, 2001; Elliott et al, 2007; Shah, 2003); performance tends to correlate highly with persistence but has the advantage of also tapping into how much effort participants expend, and how well they concentrate, two other markers of goal-driven behavior.…”

Immersive Virtual Environment (IVE) as a Potential Tool for Interior Colour Study in Office Environments

“…Meanwhile, other research showed the interior environments with cool colours (i.e. blue and green) have poorer task performance [10,19].…”

“…white, red, blue and green) affect task performance [5,6,7]. Some studies pointed out, compared to blue and green offices, employers performed better in white and red offices [8,9], while other studies showed dissimilar results [10].…”

Smartphone Based Cervical Spine Stress Prevention

“…Let the warning (Cervical Spine Stress) level be λ and the angle at which the phone is inclined be φ from Y-axis and the magnitude of the vector of the value of Z-axis be A γ and Y-axis be A β then: Above, Figure 5 is portrayal of a "Very Serious" Heads Up notification in Android Nougat when the posture should be immediately corrected. Red is often associated with warning and seriousness [12]. The color grades shift to more soothing as the notification type decreases.…”