“…In its most generic form, colorblindness suggests ignoring or avoiding discussion of group categories. Although this seems to be a laudable goal of intergroup relations, ignoring or avoiding discussion of group categories has been found to have negative consequences for cognitive performance, intergroup interactions, and effective school administrating (e.g., see Apfelbaum, Pauker, Ambady, Sommers, & Norton, 2008; Mabokela & Madsen, 2005; Norton, Sommers, Apfelbaum, Pura, & Ariely, 2006). This form of colorblindness is therefore unlikely desirable, or even possible in a world in which racial and ethnic group categories are important and affect people's life experiences.…”