Color harmonies in packaging

Hurley, Rupert Andrew; Randall, Rachel; O'Hara, Liam; Tonkin, Charles; Rice, Julie C

doi:10.1002/col.22049

Cited by 10 publications

(6 citation statements)

References 15 publications

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“…Assess the motives for recycling specific material types. Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations Perceptions and attitudes related to packaging material and graphics 2017 [10] Color harmonies in packaging Labels and product display were assessed simultaneously with color harmonies on consumer preference 2017 [94] How Do Packaging Material, Colour, and Environmental Claim Influence Package, Brand and Product Evaluations?…”

Section: Research Needsmentioning

confidence: 99%

Consumer Considerations for the Implementation of Sustainable Packaging: A Review

Boz

Korhonen²,

Sand³

2020

Sustainability

208

102

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Packaging sustainability concepts have co-evolved with the increasing incorporation of the principles of sustainable development at various levels within industrial and organizational platforms. Currently, pollution from plastics, packaging-related waste, declining air, soil, and water quality, climate change, and other contemporary challenges are influencing the packaging industry. Barriers such as value chain complexities and negative consumer attitudes due to the economic, social, and environmental demands of sustainable behaviors can discourage companies from the implementation of more sustainable packaging. Hence, packages with improved sustainability may never make their way into the marketplace. However, the next generation of sustainable solutions can be motivated by efforts that fuel a positive consumer attitude towards sustainable packaging. In order to direct efforts, a clear understanding of consumer dynamics in ecological material preferences, willingness to pay, recycling, and factors impacting sustainable behaviors are essential. The objective of this work is to (i) explore the definitions, the impact of sustainable packaging in the value chain, and consumer behavior theories; (ii) review current practices, factors affecting sustainable behaviors, and consumer testing methods; (iii) present three distinct case studies on consumer preferences and value perceptions on bio-based cellulose materials and the impact of on-label claims and pre-evaluation education in consumer preferences; and (iv) to reveal the research gaps and opportunities for consumer research and suggest strategies for stakeholders to communicate packaging sustainability to consumers.

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Section: Research Needsmentioning

confidence: 99%

Consumer Considerations for the Implementation of Sustainable Packaging: A Review

Boz

Korhonen²,

Sand³

2020

Sustainability

208

102

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“…Color shape would have a significant impact on color harmony by calculating it with color pixel values and considering topological information of the two‐color picture . It was studied whether there could be a significant difference in consumer preference for the color schemes of the beverage bottle . Fashion design with two‐color composition in two garment styles can produce different assessments of color harmony, let alone product color design with tricolor composition.…”

Section: Introductionmentioning

confidence: 99%

“…34 It was studied whether there could be a significant difference in consumer preference for the color schemes of the beverage bottle. 35 Fashion design with two-color composition in two garment styles can produce different assessments of color harmony, 28 let alone product color design with tricolor composition. In view of the lack of relative literature, it has practical research values to pay extensive attention to tricolor product design based on color harmony.…”

Section: Introductionmentioning

confidence: 99%

Research on color optimization of tricolor product considering color harmony and users' emotion

Guo

Nagamachi

et al. 2019

Color Research & Application

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There are few studies on the tricolor design optimization, and the influence of color‐area ratio on users' emotion has been ignored. This article aims to achieve multiobjective optimization of tricolor product color design. Two modes of color‐area ratio are put forward. Using the proposed method of generating tricolor schemes, 368 tricolor schemes of the representative baby carriage are designed. Through questionnaire survey, color images are screened, and combined with correlation analysis and factor analysis, five perceptual features of color design are determined as “Order,” “Excitement,” “Temperature,” “Color harmony,” and “Users' emotional preference.” From two perspectives of color information processing, radial basis function neural networks are used to construct two emotional evaluation models. By integrating the radial basis function neural networks and a genetic algorithm, this study achieves multiobjective optimization of tricolor product color design for two optimization objectives of color harmony and users' emotional preference. Verification results show that the optimization schemes are significantly better than other schemes. Due to similar product characteristics, children's electric car is utilized to verify the generalization capability of the optimization method proposed in this article. It has been demonstrated that the optimization schemes achieve higher scores than randomly selected color schemes and the actual subjective scores match with the predicted scores computed by the color optimization method.

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“…It's important to match colours with the expected qualities such as flavour and nutrition. Hurley et al (2017) investigated if there is a preference of colour harmonies on consumer preferences of packaging design. Employing branding colour schemes, trend colours, promotional colours, and others, was demonstrated not to hinder the preference of consumers so these results indicate the freedom for designers.…”

Section: Introductionmentioning

confidence: 99%

Consumers’ preferences for visual elements on chocolate packaging

Kovač¹,

Kovačević²,

Bota³

et al. 2019

J. Graph. Eng. Des.

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Many recent researches focused on packaging elements as two separate groups: visual and informative elements. This study goes deeper into the group of visual elements on food packaging (i.e. strawberry chocolate packaging) in order to investigate their ability to attract attention. The elements tested in the study were: typeface, graphics, pattern and colour. The study included 90 people who participated by filling out an online questionnaire. The participants' task was to choose, among packaging designs with the manipulated visual elements, the one they preferred. According to the results, typeface did not affect participants' preferences. On the contrary, graphics, patterns and colours had a significant impact on the choices. Participants preferred photography over illustration, concrete pattern over abstract and vivid colours over dull. These results can be used as guidelines in marketing and design.

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Color harmonies in packaging

Cited by 10 publications

References 15 publications

Consumer Considerations for the Implementation of Sustainable Packaging: A Review

Consumer Considerations for the Implementation of Sustainable Packaging: A Review

Research on color optimization of tricolor product considering color harmony and users' emotion

Consumers’ preferences for visual elements on chocolate packaging

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