Kinetics of the color change of grape juice was studied using linearly increasing temperature for heating Noble grape juice in a stainless steel reactor. The juice was heated from 60" to 95°C in 9 hr. Kinetic parameters for the color change were determined using Hunter L,a,bvalues, chroma values, and Total Color Difference (TCD) values. The reaction of the color change of grape juice measured by L-and avalues, and Chroma value followed first order kinetics with activation energies of 114.75, 131.80, and 121.21 kJ/mol and frequency factors of 1.30 x 1012, 8.95 x lOI and 1.93 x 1013 set-', respectively. However, the reaction measured by TCD followed zero order kinetics with the activation energy and the frequency factor of 92.81 kJ/mol and 4.80 x lV" mol/l/sec, respectively.