Color‐nutrient associations: Implications for product design of dietary supplements

Abstract

Dietary supplements are prevalent and represent a huge (and still growing) global market. Such products are intended to enhance health and wellness as well as to supplement diets. Compared to the large amount of dietary supplements research on nutrition, dietetics, and medicine, far less research has been conducted in the realm of sensory and consumer science. Product design is undoubtedly an important element of any brand's success, no matter what the category, and can be used to convey various symbolic meanings to the consumer. Drawing on research on color psychology and product design, the present research aimed to clarify the associations (or expectations) that consumers have with the particular product design of dietary supplements. Across four studies, two of which were preregistered, participants were asked to choose a color that they felt best matched each of the named nutrients. The results consistently demonstrate that people associate nutrients with particular colors (i.e., color patches; Study 1) and to capsule/container color; Studies 2-4. Vitamins supplements in general, as well as vitamins C and D, in particular, were frequently matched with the colors yellow and orange. Dietary fiber supplement was

Perbandingan Tingkat Kepatuhan Mengkonsumsi Multi Mikronutrien Suplemen (MMS) dan Tablet Tambah Darah (TTD) pada Ibu Hamil di Puskesmas Mulyorejo Surabaya

“…Supplement color preferences are yellow, maroon, gray, and brown, in that order from most to least preferred 27 . Furthermore, according to other studies, people tend to think or believe that the colors of vitamin supplements are yellow (47%) and orange (39%), or colors with a tendency to be light 28 . Based on this, it could be concluded that the pale brown color of MMS was considered less attractive because it did not conform to pregnant women's expectations about the color of vitamins.…”

An evaluation model for interactive gaming furniture design based on parent-child behavior

“…Several product-related design elements are usually involved in the process of product design [12]. Considering all the design elements of a product and selecting the best design solution has a crucial impact on the product's market share and user satisfaction.…”