2005
DOI: 10.1152/jn.00555.2004
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Color of Scents: Chromatic Stimuli Modulate Odor Responses in the Human Brain

Abstract: . Color has a profound effect on the perception of odors. For example, strawberry-flavored drinks smell more pleasant when colored red than green and descriptions of the "nose" of a wine are dramatically influenced by its color. Using functional magnetic resonance imaging, we demonstrate a neurophysiological correlate of these cross-modal visual influences on olfactory perception. Subjects were scanned while exposed either to odors or colors in isolation or to color-odor combinations that were rated on the bas… Show more

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Cited by 158 publications
(103 citation statements)
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“…Given that these activations are reported mainly in studies targeting audiovisual integration (but see ref. 40), we argue that the present findings add olfactory-visual integration Fig. 5.…”
Section: Discussionsupporting
confidence: 56%
“…Given that these activations are reported mainly in studies targeting audiovisual integration (but see ref. 40), we argue that the present findings add olfactory-visual integration Fig. 5.…”
Section: Discussionsupporting
confidence: 56%
“…2006), and odor detection and perceived intensity can be modulated by congruent visual cues (Gottfried and Dolan 2003; Osterbauer et al. 2005; Stevenson and Oaten 2008; Zhou et al. 2012).…”
Section: Introductionmentioning
confidence: 99%
“…In addition, studies on the mutual influence of smells and colors have also been conducted. While several different approaches to such cross-sensory studies are used, such as investigations of behavior (e.g., Morrot, Brochet, & Dubourdieu 2001 [28]) or brain science (Österbauer, Matthews, Matthews, Jenkinson, Beckmann, Hansen, & Calvert 2005 [32]), an important approach examines cognitive aspects at the perception level.…”
Section: Introductionmentioning
confidence: 99%