The inflation in food prices throughout time, coupled with a consistently turbulant national economy, has had a significant impact on the food puchasing decisions of many American families. People with higher incomes devote more of their paycheck to the purchase of meat products than do lower income consumers (Regmi, 2001). As people improve their economic status, they diversify their diets and begin to demand higher quality and more convenient products (Regmi, 2001). In addition to income, other factors contribute to the type and quantity of meat that consumers purchase, including preference, leisure time available to prepare food, and, most importantly, relative prices of foods (Regmi, 2001). Sixty-one percent of Americans claim to be sensitive to the recent increase in food prices, and that the high cost has caused them to change their puchasing patterns (McCarty, 2011). Consumers are cutting expenditures where possible, and beef is often on the "chopping block". In 2011, 25.6 billion pounds of beef was consumed in the United States (USDA ERS, 2012), with a per capita intake of 57.4 lbs (USDA ERS, 2012); this is a 9% decline from 62.9 lb in 2001 and a 21% decline from the 72.9 lb per capita intake in 1981 (USDA, 2010). Many price sensitive consumers are "trading out", or substituting other foods, like poultry, completely in place of higher priced beef products (McCarty, 2011). The improved efficiency in the poultry industry makes poultry