“…The link between viewing red and excitement/stimulation has received support from a considerable number of experiments (Aaronson, 1971; Adams & Osgood, 1973; Al-Ayash, Kane, Smith, & Green-Armytage, 2016; Boyatzis & Varghese, 1994; Briki & Hue, 2016; Buechner & Maier, 2016; Cheng, Wu, & Yen, 2009; Deutsch, 1937; Goldstein, 1942; Gorn, Chattopadhyay, Yi, & Dahl, 1997; Hanada, 2018; Harbin & Williams, 1966; Hemphill, 1996; Hevner, 1935; Kaya & Epps, 2004; Kuzinas, Noiret, Bianchi, & Laurent, 2016; Labrecque & Milne, 2012; Lewinski, 1938; Madden, Hewett, & Roth, 2000; Moharreri, Dabanloo, Parvaneh, & Nasrabadi, 2011; Murray & Deabler, 1957; Ou, Luo, Woodcock, & Wright, 2004a; Oyama, Tanaka, & Chiba, 1962; Pressey, 1921; Rajae-Joordens, 2011; Schaie, 1961; Siamionava, Slevitch, & Tomas, 2018; Soriano & Valenzuela, 2009; Stefanescu-Goanga, 1911; Thönes, von Castell, Iflinger, & Oberfeld, 2018; Walters, Apter, & Svebak, 1982; Wang, Shu, & Mo, 2014; Wells, 1910; Wexner, 1954; Williams & Foley, 1968; Williams & McMurtry, 1970; Wilson, 1966; Wright & Gardner, 1960; Yoto, Katsuura, Iwanaga, & Shimomura, 2007; Zieliński, 2016), although a noteworthy number of studies have not observed this relation (Ainsworth, Simpson, & Cassell, 1993; Bagchi & Cheema, 2013; Bellizzi, Crowley, & Hasty, 1983; Bellizzi & Hite, 1992; Costa, Frumento, Nese, & Predieri, 2018; Crowley, 1993; Greene, Bell, & Boyer, 1983; Hagtvedt & Brasel, 2017; Kido,...…”