“…Both innate color preferences and an ability to learn to associate color with the presence of reward have been demonstrated in a broad range of pollinating insects, including hymenopterans (von Frisch, 1971;Menzel and Erber, 1978;Menzel, 1985;Giurfa et al, 1995Giurfa et al, ), dipterans (llse, 1949Menne and Spatz, 1977;Fukushi, 1985Fukushi, , 1990Pickens, 1990;Troje, 1993), and lepidopterans (Swihart and Swihart, 1970;Swihart, 1971;Scherer and Kolb, 1987a,b;Goulson and Cory, 1993;Weiss, 1995b;Kelber, 1996;Kelber and Pfaff, 1997, this issue).…”