2024
DOI: 10.3390/fi16100363
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Combating Web Tracking: Analyzing Web Tracking Technologies for User Privacy

Kyungmin Sim,
Honyeong Heo,
Haehyun Cho

Abstract: Behind everyday websites, a hidden shadow world tracks the behavior of Internet users. Web tracking analyzes online activity based on collected data and delivers content tailored to users’ interests. It gathers vast amounts of information for various purposes, ranging from sensitive personal data to seemingly minor details such as IP addresses, devices, browsing histories, settings, and preferences. While Web tracking is largely a legitimate technology, the increase in illegal user tracking, data breaches, and… Show more

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