Since the concept of sustainable development enjoys popular support in the 21st century, various kinds of unconventional materials were introduced for soil improvement in the past few decades to replace the traditional materials like concrete and lime. This paper compared nanomaterials with other three kinds of representative unconventional materials to demonstrate its superiority in soil treatment. The other three kinds of unconventional materials include microbially induced calcite precipitation (MICP), recycled tire and environmental fiber. Nanomaterial and MICP have a comprehensive effect on soil reinforcement, since they can improve shear strength, adjust permeability, resist liquefaction and purify the environment. Recycled tire and environmental fibers are granular materials that are mostly adopted to reinforce reconstituted soil. The reinforcement mechanisms and effects of these four kinds of unconventional materials are discussed in detail, and their price/performance ratios are calculated to make an evaluation about their market application prospects. It can be seen that nanomaterials have promising prospects. Colloidal silica, bentonite and laponite present a satisfactory effect on liquefaction mitigation for sandy foundation, and carbon nanotube has an aptitude for unconfined compressive strength improvement. Among the investigated nanomaterials, colloidal silica is the closest to scale market application. Despite the advantages of nanomaterials adopted as additives for soil improvement, they are known for unwanted interactions with different biological objects at the cell level. Nevertheless, research on nanomaterials that are adopted for soil improvement are very promising and can intensify the relationship between sustainable development and geotechnical engineering through innovative techniques.