Head and neck cancers are among the most common cancers worldwide with nearly 600,000 new cases and 300,000 deaths occurring globally every year [1,2]. These cancers include cancers of the oral cavity, pharynx, and larynx [2]. Approximately 90 % of head and neck cancers are squamous cell carcinomas [2]. Associations between cigarette smoking, heavy alcohol drinking and the incidence and mortality of these cancers are well established [3] as well as their interaction [4]. Other factors involved are food and nutrition [5] and infection with human papilloma virus (HPV) for oropharyngeal cancer only [6]. In this issue of the European Journal of Epidemiology, we are without a doubt dealing with two crucial studies [7,8] that provide powerful and decisive data on the epidemiology and prevention of head and neck cancers.In the first, Dal Maso et al.[7] highlights in figures 1 and 2 mesh plots and contour plots showing the synergy between alcohol (from 0 to 180 g/day) and tobacco (from 0 to 40 cigarettes/day) consumption, estimated applying a bidimensional regression spline, which allow the measurement of continuous exposures. The representation of the risk gradient is truly amazing and extremely illustrative. The threshold for the risk of oropharyngeal cancer (OPC) associated with alcohol consumption in non smokers is around 50 g alcohol/day. Some studies have differentiated the effect of alcohol consumption by the type of alcoholic beverages consumed: spirits would have greater carcinogenic effects on these tumor sites than red wine [9] or other low-alcohol fermented beverages. However, in a recent metaanalysis spirits were not associated with a differentiated effect than other fermented alcoholic beverages [10].Undoubtedly, these analyses addressing the two main traditional risk factors for head and neck cancer have been conducted within a time period that may have changed substantially from the time of their evaluation until now. On one hand, trends in alcohol and tobacco consumption at the global scale have dramatically changed, depending to a great degree on the gender of the study participants and the geographical zones under consideration [11,12]. On the other hand, the changing trends for smoking and alcohol use observed globally-and particularly in Southern Europe, may have contributed to attenuating the rising worldwide projections of oropharyngeal carcinoma attributable to HPV infection [13].During the most recent decade (2000-10), the prevalence of tobacco smoking in men fell in 125 (72 %) countries, and in women it decreased in 155 (87 %) countries. Rates for women increased in Europe and a few African countries and for men rates rose, particularly in Africa. It is has been estimated that by 2025 there will be 1.1 billion individuals classified as current tobacco smokers. Rapid increases are predicted in Africa for men and in the eastern Mediterranean for both men and women, suggesting the need for enhanced measures for tobacco control in these regions [11].Despite widespread consumption, most people in the...